NADA 2020

Jonathan Dawson
Founder/President
Sellchology


Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach. He helps dealerships and sales teams improve sales, implement effective marketing strategies and reduce turnover. His core teaching philosophy is known as Sellchology - Selling Through Psychology; it focuses on customer-focused selling, community-driven marketing and impact-focused leadership. Dawson frequently speaks at conferences, state dealer associations and 20 Group meetings. He is also a best-selling author and a contributing writer for industry publications.

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