NADA 2020

Oksana Drogan
Partner
Sellchology


Oksana Drogan is a consultant and researcher who brings to the automotive industry insights and best practices from the field of business psychology. Her master’s degree in industrial/organizational psychology gives her the knowledge and tools to help dealerships improve processes that involve the employee aspect of running a business. She consults on topics such as sales training, recruiting, onboarding, motivation, marketing and leadership. Drogan manages Sellchology—Selling through Psychology, a consulting and training company that emphasizes customer-focused selling, community-driven marketing and impact-focused leadership.

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