Bar & Restaurant Expo 2022

Michael Adams
Sr. Director, Innovation, Sustainability & Marketing
Wincup


Michael Adams is the Sr. Director of Innovation, Sustainability and Marketing for WinCup. He joined the company in September, 2020 to help launch and build the phade brand of PHA based straws and stirrers while also helping build an stronger new product development infrastructure and leading the companies Sustainability efforts. Prior to joining WinCup, Michael help marketing leadership roles at Gleim Publishing, IMG Academy and TRX where he focused on developing the overall marketing structure for each company, while building the brand and product portfolios and optimizing the digital footprint for each company. Prior to these roles, Michael spent over 20 years in the Consumer Packaged Goods industry where he held brand and category leadership positions at Georgia-Pacific Corporation, Kraft Heinz and Pepsico, working on brands such as Tropicana Pure Premium Orange Juice, Ore-Ida Frozen Potatoes, Brawny Paper Towels and Quilted Northern Bath Tissue. Michael graduated from the University of Pennsylvania’s Wharton School with a BS in Economics.

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