Bar & Restaurant Expo 2022
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Alonso
Castañeda
Alonso Castañeda
VP of Brand Development and Strategy
Savory Restaurant Fund
Alonso Castañeda is VP of Brand Development & Strategy at Savory Restaurant Fund, that focuses on delivering outsized returns through strategic growth and replication strategies. He leads the strategic oversight of brand initiatives, brand campaigns and implementation of customer facing systems that enhance the experience for their fast-growing consumer-facing brands. During his career he has specialized in taking experiential casual dining, fast casual and bar food and beverage concepts and scaling them into powerhouse brands.
Alonso helps drive revenue growth through digital and grassroots marketing, social media techniques, off-premise strategy, and operational BOH & FOH efficiencies proven over a multi-brand, and 20+ year career in restaurant operations and strategy. He brings systems and methods that provide a frictionless experience for the restaurant industry’s ever changing and demanding consumer.
Sessions :
The Connected Bar/Restaurant: Building a Tech Stack that Talks to Each Other
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