Bar & Restaurant Expo 2022

Reza Esmaili
Senior Brand Ambassador / Founder
Gallo Spirits / Ananas Consulting


Reza really likes to eat and drink, but loves to serve and entertain the most.
During 31 years in the San Francisco hospitality industry, Reza has held many positions
including Bar Director, General Manager, Operating Partner and Consultant. His talents
have helped launch many notable endeavors and garnered national accolades.

Launched in 2013, Ananas Consulting has serviced clients from California to Florida,
advising independently owned establishments and luxury hotel properties. With an
innate desire to help coach the trade on service and hospitality standards, Reza offers
seminars on mindful hospitality practices to clients and at significant industry
conferences. Concurrent to consultant projects, Reza represented a premium Tequila
for nearly 5 years as brand ambassador. As of June 2021, Reza proudly joined Gallo
Spirits in the full-time position of Senior Brand Ambassador, focused on California
Brandy from Argonaut and Germain-Robin.

For nearly 20 years, Reza has been a devoted member of the United States Bartender’s
Guild. He has served in elected positions such as President of the NorCal Chapter, on
the National Board of Directors and Council of Chapters. Reza has judged several
national cocktail competitions and represented the USBG internationally at conferences
from Bogota to Bordeaux. In 2019, the Chengdu Bartender’s Association hosted him as
the sole US judge of a national cocktail competition in Shanghai, China.

“Ananas” is the Persian term for pineapple, regarded as the international symbol of
hospitality. Substance, Service and Style are foundational elements of every Ananas
Consulting endeavor.

Reza lives in Pacific Heights, visits his mom weekly and loves the color pink. @ananassf

Sessions :