Bar & Restaurant Expo 2022

Jimmy Frischling
Co-Founder and Managing Partner
Branded Strategic Hospitality


Jimmy is an entrepreneur and experienced finance professional with over 30-years in the financial services, capital markets and hospitality industries.

In 2018 Jimmy co-founded and is the managing partner at Branded Strategic Hospitality, an investment and solutions platform at the intersection of hospitality, technology and capital. Jimmy has held every position in restaurants (in front of the kitchen) and in 2004, he made his first investment in the hospitality industry. In 2006, he co-founded and serves as a partner and finance director at Branded Restaurants, an owner and operator of a number of restaurants in New York City. Prior to being a founding member of Branded Strategic Hospitality, in 2008 Jimmy co-founded NewOak Capital, a financial advisory, capital markets and asset management firm. Prior to NewOak Capital, Jimmy led several businesses at a number of firms including most recently Société General and Fortis Securities.

Jimmy’s other business activities include being a principal and director at Oak Branch Advisors, a software and services company focused on middle-office administrative services for the private credit markets. He’s also a principal and advisor to a trio of municipal bond data and technology companies including Triangle Park Capital Markets Data (“TPCMD”), Granite State Data Group (“GSDG”) and Municipal Bond Information Services (“MBIS”). Jimmy is an independent director at Tetragon Credit Income Fund II and III, and Tetragon Credit Partners Opportunity Fund, a multi-billion-dollar asset management firm in the structured credit markets.
Jimmy holds his Series 79, 7, 24 and 63 licenses with FINRA, a B.A. from Wesleyan University and an MBA from Columbia Business School.

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