Bar & Restaurant Expo 2022

Bruce Skala
Senior Vice-President, Marketing
Hooters of America


Bruce Skala is a seasoned veteran with more than 24 years of food service and brand marketing experience. As Senior Vice-President, Marketing, for Hooters of America. Bruce has responsibility for the Hooters of America Field Marketing team, media planning for Company owned locations, and the beverage category. In addition to his responsibilities with Hooters of America, Bruce is Chairman of the Hooters Beverage Committee, planning out system wide beverage promotions. Bruce started his career at The Coca-Cola Company, spending thirteen years working in sales and brand marketing positions. After thirteen years with Coca-Cola, Bruce joined Heineken USA as Marketing Director, and helped with the product launch of Heineken Light. While at Heineken USA, Bruce worked with multiple channels of trade, creating promotions to drive sales, and increase awareness for the Heineken portfolio. Skala initiated Heineken’s sports property strategy, creating strategic partnerships with nine professional sports teams and arena’s, and was responsible for developing a branded interactive area, known as the “Heineken Lounge”, the center piece of Philips Arena in Atlanta.

Bruce is married to Kristine, has two children, and is a graduate of Ohio University.
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