Digital Dealer Conference & Expo 27

Peter Jones
Sr. Director, Strategic Partners
Premion (a division of Tegna)


Peter serves as the Head of Local Sales at Premion, the pioneer OTT advertising platform for regional and local advertisers. He has led their broadcast partners since inception while spearheading multiple strategic sales and marketing initiatives to drive significant growth year after year. As an accomplished, growth-focused, innovative, and energetic leader with 15+ years of digital leadership experience, Peter has overseen multiple digital business units within the TEGNA organization over the past 9 years. Prior to joining Premion, Peter helped launch multiple offices with ReachLocal from their early start-up years through their IPO. Prior to crafting his expertise in the online space, Peter spent time in the IT consulting world working with companies like Accenture, AT&T, Coca-Cola, and Home Depot. Peter is a graduate from the Georgia Institute of Technology, studying both information technology and finance. Peter lives in Clearwater, FL with his wife, 2 daughters, and their family boxer.

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