INTIX 41st Annual Conference & Exhibition

Michael Musick
E-Commerce Manager
Lyric Opera of Chicago


Michael Musick is e-commerce manager for Lyric Opera of Chicago. As part of Lyric’s innovative digital team, he is responsible for marketing automation, digital advertising across social media and display networks, and email marketing to more than a quarter million patrons. With a goal to introduce greater efficiency, responsiveness, and personalization in the company's digital communications strategy, Michael led the build out and launch of Lyric's marketing automation platform in 2018. Previously, Michael held marketing technology roles with firms ranging from startups to Fortune 500 companies, including positions as product launch manager at Agilent Technologies and web content developer at Motorola Solutions.

Sessions :