Automated Vehicles Symposium 2019

Sid Misra
Co-founder and CEO
Perceptive Automata


As the co-founder and CEO, Sid Misra has built a skilled team of neuroscience, behavioral science, and computer vision experts solving AV’s biggest problem: understanding human intuition. Misra is an authority on the link between engineering and behavioral science whose commentary has been used and opinions published in Fast Company, Axios, and Automotive World, among others. He’s appeared as a speaker at many of the foremost industry events, including Automotive World M:bility Detroit (2019), and NVIDIA GTC in Munich (2018). At Perceptive Automata, Misra and his team are blending machine learning and behavioral science to give autonomous systems the capability to anticipate and react to human behavior. The technology enables autonomous vehicles to navigate safely and smoothly in any road environment shared with pedestrians, cyclists or other drivers.

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