Digital Dealer Conference & Expo 27

Joel Cox
Co-Founder and SVP of Innovation & Strategy
Strategus


Joel Cox is the founding partner and SVP of Strategy for Strategus, an omnichannel programmatic firm specializing in executing sophisticated OTT advertising campaigns. Joel pioneered programmatic OTT advertising in 2015 and has since executed more than 5,000 campaigns coast-to-coast. He thrives on the relentless pursuit of “What’s next in data-driven advertising.” As a 20-year-old college student, Joel created his first online business, a peer-to-peer textbook resale website, before graduating from the University of Colorado at Boulder with a degree in marketing. He began his digital career helping to develop and scale the Nation’s first publisher-owned ad network for Media News Group. Recognizing advertisers’ need for holistic campaign strategy, robust audience targeting and scalable inventory, Joel launched Strategus in 2012. He has since successfully built and deployed complex targeting and activation strategies for clients including Honda, Toyota, Fox Searchlight Pictures, Burger King and Rooms to Go.

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