Walk in My Shoes - Understand The Personas of Your Guests
(Room Gramercy East)
23 Jan 20
10:30 AM
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11:30 AM
Tracks:
Proposal for Grading
Too often, event professionals rely on history and operational efficiencies to design experiences, resulting in a “miss” for many guests. By flipping the script and first exploring the event experience through the eyes of our guests, we better our chances of designing for their sensibilities, not ours. Easy to say, tougher to do! Attend this interactive workshop to learn more about Empathetic Perspective-Taking and how it can be used as the first step on your journey to creating a better guest experience!