NIGA Trade Show 2021

Digital Media Trends in the Post-Pandemic World (Room Room 404)

Experts believe the COVID-19 pandemic accelerated digital transformation by at least 5 years. This means much more opportunity; but also more complexity, more competition, and higher expectations from your audience. Are you ready?  Hint: probably not. Learn key digital marketing trends along with tangible, real life examples of how forward-thinking tribal casinos are gaining a competitive advantage and faster revenue growth through innovative digital media. In this educational session we'll cover several hot topics including: • Personalization and 1-1 Marketing • Artificial Intelligence for Better Audience Targeting • A/B testing and Experiential Websites • Video Marketing to Supercharge Your Brand