INTIX 41st Annual Conference & Exhibition

Sessions Speakers Exhibitors Floor Plan Buzz

Personalize Me: Marketing Automation in Service of the Customer (Room Nassau East)

Every day, our customers make choices that tell us more about who they are, what they care about, and how they prefer to interact with us. Are we paying attention to those choices? By observing and tracking how our customers interact, we can provide timely, personalized, and relevant communications that increase customer affinity and improve conversion. Better yet, we thwart the threat of sending irrelevant information, a risk which can tarnish customer relationships and even anger our customers. With today’s technology, we can respond to those interactions with personalized communications in real time. Hear how organizations are leveraging technology and data to speak to their customers about their interests, in a timely fashion, and in a personalized way to deepen their engagement.