Fresh Summit 2019

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz

Experience Extension - Using Primal Drivers to Grow Produce Consumption (Room Room 304A)

17 Oct 19

9:00 AM - 10:30 AM

Speaker(s): Lauren Scott, Chief Marketing Officer, Produce Marketing Association; Lisa Cork, Owner/Director, Fresh Produce Marketing Ltd.; Adam Cooper, Senior Vice President of Marketing, The Wonderful Company ; Stephen Springfield, EVP, Sentient Decision Science, Inc.

Fresh Produce or Candy? All-natural juices or carbonated drinks? What encourages our decisions to choose one over the other? Hear from industry experts from The Wonderful Company, Fresh Produce Marketing, Sentient Decision Science and PMA as they help you to understand the drivers behind food decisions. Leave this session informed, inspired and ready to propel your marketing efforts to the next level.

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