NADA 2019

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Sessions (15)

Five Digital Marketing Myths That Can Hurt Your Bottom Line (Room 3024W)

24 Jan 19
1:00 PM - 2:00 PM

Tracks: Marketing

Despite dealers’ increased spending on digital marketing, the promises of digital marketing efficiency and cost-effectiveness remain unrealiz... More...

The Five Keys to Unlock the Power of Your Social Sales Funnel (Room 3020W)

24 Jan 19
1:00 PM - 2:00 PM

Tracks: Marketing

It’s 2018 and social media is no longer just a place for people to share their vacation photos and dog videos. Platforms like Facebook and In... More...

The Three Types of Videos Your Dealership Needs (Room 3022W)

24 Jan 19
1:00 PM - 2:00 PM

Tracks: Marketing

Ninety percent of consumers use video during the shopping process. We will review the three most important types of videos you need on your website... More...

From Clicks to Bricks: Measuring the Value of Digital (Room 3005W)

24 Jan 19
2:30 PM - 3:30 PM

Tracks: Marketing

Do you ever ask yourself, “What value is my digital marketing actually driving?” or “How do I know if my ads are driving foot tra... More...

Bust Data Myths About Online Shopping Behavior (Room 3011W)

24 Jan 19
4:00 PM - 5:00 PM

Tracks: Marketing

Speaker(s): Jessica Stafford
This workshop will offer simple ways of using data to know customers better, such as what online behaviors indicate they are ready to buy. The best... More...

Five Mistakes Dealers Make When Buying Online Ads (Room 3007W)

24 Jan 19
4:00 PM - 5:00 PM

Tracks: Marketing

Speaker(s): Peter Leto
In the crowded digital media space, it’s nearly impossible to decipher the differences between so many partners, vendors, formats and solutio... More...

Seven Futurist Social Media Trends for Success in 2019 (Room 3022W)

24 Jan 19
4:00 PM - 5:00 PM

Tracks: Marketing

This session will closely examine social media marketing and content trends that will be prevalent in 2019. It will present seven vital trends for ... More...

The Three Biggest Mistakes When Dealers Increase Their Budgets (Room 3020W)

24 Jan 19
4:00 PM - 5:00 PM

Tracks: Marketing

Speaker(s): Glenn Pasch
Too often dealers are not sure what to do when discussing budgets with their agency partner. They think that increasing the budget and spending mor... More...

Five Digital Marketing Myths That Can Hurt Your Bottom Line (Room 3010W)

25 Jan 19
10:30 AM - 11:30 AM

Tracks: Marketing

Despite dealers’ increased spending on digital marketing, the promises of digital marketing efficiency and cost-effectiveness remain unrealiz... More...

The Three Types of Videos Your Dealership Needs (Room 3022W)

25 Jan 19
10:30 AM - 11:30 AM

Tracks: Marketing

Ninety percent of consumers use video during the shopping process. We will review the three most important types of videos you need on your website... More...

From Clicks to Bricks: Measuring the Value of Digital (Room 3000W)

26 Jan 19
9:00 AM - 10:00 AM

Tracks: Marketing

Do you ever ask yourself, “What value is my digital marketing actually driving?” or “How do I know if my ads are driving foot tra... More...

Seven Futurist Social Media Trends for Success in 2019 (Room 3022W)

26 Jan 19
9:00 AM - 10:00 AM

Tracks: Marketing

This session will closely examine social media marketing and content trends that will be prevalent in 2019. It will present seven vital trends for ... More...

The Three Biggest Mistakes When Dealers Increase Their Budgets (Room 3020W)

26 Jan 19
9:00 AM - 10:00 AM

Tracks: Marketing

Speaker(s): Glenn Pasch
Too often dealers are not sure what to do when discussing budgets with their agency partner. They think that increasing the budget and spending mor... More...

Crash Course in Dealership Branding (Room 3016W)

26 Jan 19
10:30 AM - 11:30 AM

Tracks: Marketing

Speaker(s): Paul Daly
Effective branding in 2019 has nothing to do with name recognition. In fact, the real meaning of “brand” is totally misunderstood by de... More...

Cutting Through the Ad Clutter (Room 3020W)

26 Jan 19
10:30 AM - 11:30 AM

Tracks: Marketing

Take a high-level, 360-degree view of your dealership’s advertising needs to better invest ad dollars and see how digital and traditional med... More...