2020 Impressions Expo Long Beach

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Sessions (79)

S01 Digitizing and Editing Lettering and Fonts (Room 103A)

16 Jan 20
9:00 AM - 10:15 AM

Tracks: Digitizing

Speaker(s): Erich Campbell
In this session, I will cover methods for breaking down letters into component strokes, share tips for sizes from small to massive, and discuss the... More...

W01 Basic Screen Printing Workshop Part I (Room 104C)

16 Jan 20
9:00 AM - 12:00 PM

Tracks: Screen Printing

You will receive the best value by attending both workshops, as they build upon each other. Learn the fundamentals of screen printing to keep yo... More...

W02 Explore Multiple Print and Cut Technologies for Apparel Decoration (Room 101A)

16 Jan 20
9:00 AM - 12:00 PM

Tracks: Digital Decorating

Come to this hands-on workshop to explore and learn about various options available for decorating apparel and accessories. Use Roland's variou... More...

W03 Embroidery Machine Maintenance (Room 102A)

16 Jan 20
9:00 AM - 12:00 PM

Tracks: Embroidery

Speaker(s): Bill Garvin
Learn how your machine works, and how a stitch is created. Find out why a little daily TLC is the key to consistency and success. Take your money m... More...

W04 Training in Corel for Beginners and Intermediate Artists (Room 102C)

16 Jan 20
9:00 AM - 12:00 PM

Tracks: Digital Decorating

Speaker(s): Clay Barbera
A to Z CorelDRAW class focusing on design skills for imprint business artists and owners. We will be walking through software functions, graphics s... More...

W05 Designing Your Business for Guaranteed Success (Room 102B)

16 Jan 20
9:00 AM - 12:00 PM

Tracks: Business

Speaker(s): Mark Coudray
Stop struggling for sales and profit. You need a roadmap for success. This workshop teaches practical methods anyone can use to double or even trip... More...

W06 Made to Order: A Heat Printer's Playbook for Growing Sales (Room 101B)

16 Jan 20
9:00 AM - 12:00 PM

Tracks: Digital Decorating

Speaker(s): Josh Ellsworth
Opportunities for apparel sales growth are all around. Get beyond business as usual and learn how to identify and leverage your unique strengths to... More...

S02 Vinyl Cut and Print/Cut: Creating Your Own Designs (Room 103A)

16 Jan 20
10:45 AM - 12:00 PM

Tracks: Digital Decorating

Speaker(s): Dane Clement
In this seminar, Dane Clement will demonstrate tips and techniques to create and set up vinyl cut and print/cut designs that will cut and weed quic... More...

S03 10 Things You Need to Know About DTG Printing (Room 102C)

16 Jan 20
1:00 PM - 2:15 PM

Tracks: Digital Decorating

Speaker(s): Terry Combs
We'll discuss 10 truths about DTG printing, processes and markets to help you be an educated buyer. In this seminar, you'll learn: ... More...

W07 Basic Screen Printing Workshop Part II (Room 104C)

16 Jan 20
1:00 PM - 4:00 PM

Tracks: Screen Printing

You will receive the best value by attending both workshops, as they build upon each other. Learn the fundamentals of screen printing to keep yo... More...

W08 My Customer Won't Pay That Much (Room 101A)

16 Jan 20
1:00 PM - 4:00 PM

Tracks: Business

Speaker(s): Jimmy Lamb
You don't have to "give it away" to sell it! Profitable pricing is more than formulas, it’s also creative marketing. You can... More...

W09 Advanced Digitizing (Room 102A)

16 Jan 20
1:00 PM - 4:00 PM

Tracks: Digitizing

Speaker(s): Lee Caroselli-Barnes
Conquer push pull, save stitches and learn short cuts that will make your job easier, and have a complete understanding of what makes it all work. ... More...

W10 Advanced Art Techniques Using Photoshop (Room 103A)

16 Jan 20
1:00 PM - 4:00 PM

Tracks: Digital Decorating

Speaker(s): Dane Clement
For those who have a basic understanding of Photoshop but are looking for ways to elevate their designs, this class will teach you techniques that ... More...

W11 The Marketing Revolution (Room 102B)

16 Jan 20
1:00 PM - 4:00 PM

Tracks: Business

Speaker(s): Marshall Atkinson
In this fast-paced, thought-provoking workshop, we'll discuss the new modern way that businesses need to think about their marketing. Use these... More...

W12 Adding Texture Value to Your Prints (Room 101B)

16 Jan 20
1:00 PM - 4:00 PM

Tracks: Screen Printing

Speaker(s): Mark Suhadolnik
This is a workshop on adding special effects techniques to your prints, including art preparation, screen coating and on-press parameters. In th... More...

S04 Marketing Revolution Seminar (Room 102C)

17 Jan 20
9:00 AM - 10:15 AM

Tracks: Business

Speaker(s): Marshall Atkinson
Stuck in how your marketing is not generating sales? Learn a new way that businesses need to think about their marketing. Start with your "why... More...

S05 InstafaceSnapTube (Room 101A)

17 Jan 20
9:00 AM - 10:15 AM

Tracks: Business

This seminar will take an in-depth look at how to create great content for social media. We will take a look at successful campaigns and breakdown ... More...

S06 Art Preparation in CorelDRAW for Apparel Decoration and Personalization (Room 102A)

17 Jan 20
9:00 AM - 10:15 AM

Tracks: Digital Decorating

Speaker(s): Craig Mertens
Preparing artwork for production in CorelDRAW for can be a complex and intimidating process. Follow one graphic through the design process as it is... More...

S07 Mastering CorelDRAW (Room 102B)

17 Jan 20
9:00 AM - 10:15 AM

Tracks: Digital Decorating

Speaker(s): Denise Arends
Mastering CorelDRAW is a sensible and easy-to-understand approach to utilizing the tools and features of CorelDRAW to create exciting production re... More...

S08 What's Hot: 2020 Apparel Trends and How to Print Them (Room 101B)

17 Jan 20
9:00 AM - 10:15 AM

Tracks: Digital Decorating

Speaker(s): Jenna Sackett
Spark your apparel sales with the hottest products in apparel and heat printing. Join the Stahls' educators to learn new products and heat prin... More...

S09 How to Increase Your Margins and Produce New Products With a Heat Press and a Vinyl Cutter (Room 103A)

17 Jan 20
9:00 AM - 10:15 AM

Tracks: Digital Decorating

Speaker(s): Matt Vassallo
Don't waste time and money trying to figure out these best practices on your own. We've gone through miles of vinyl, botched cuts and bad p... More...

W13 Advanced Auto Screen Printing Workshop (Room 104C)

17 Jan 20
9:00 AM - 4:00 PM

Tracks: Screen Printing

Speaker(s): Charlie Taublieb
This advanced workshop will focus on everything starting with artwork and then following through to the separations, screen making, registration an... More...

INV1 Friday Innovation Zone (Room Arena - Booth #3729)

17 Jan 20
10:30 AM - 5:00 PM
Bringing the full product development cycle to life.  Stop in for a full life cycle demonstration starting with apparel production and running... More...

S10 "Good" Designs from Interview to Execution (Room 102C)

17 Jan 20
10:45 AM - 12:00 PM

Tracks: Embroidery

Speaker(s): Erich Campbell
Learn what makes an embroidery design “good” from customer and embroidery perspectives. Learn to interview better, analyze art and sugg... More...

S11 3 Paths to 7-Figure Business: How Growth Can Happen - A Panel Discussion (Room 101A)

17 Jan 20
10:45 AM - 12:00 PM

Tracks: Business

Speaker(s): Brett Bowden ; Chris Bernat ; Tom Davenport
Join three decorated apparel business owners who have built seven- and and eight-figure printing businesses in three distinct ways. This panel disc... More...

S12 Sublimation 2020: Going Beyond Polyester (Room 101B)

17 Jan 20
10:45 AM - 12:00 PM

Tracks: Digital Decorating

Speaker(s): Jimmy Lamb
New technologies in sublimation are pushing the envelope past the world of poly. Sublimation on cotton, vinyl, flock, twill and even darks is now p... More...

S13 How to Motivate Hourly Employees (Room 102A)

17 Jan 20
10:45 AM - 12:00 PM

Tracks: Business

Speaker(s): Lindsay Anvik
Our staff is an extension of ourselves. Making sure they are happy and motivated is a crucial piece of having a successful business. This seminar t... More...

S14 Index Separations for Screen Printing (Room 102B)

17 Jan 20
10:45 AM - 12:00 PM

Tracks: Screen Printing

Speaker(s): Thomas Trimingham
The seminar will show how to prepare artwork, select colors, create an underbase, and how to build a digital proof. In this seminar, you'll ... More...

S15 Embroidery Machine Tension (Room 103A)

17 Jan 20
10:45 AM - 12:00 PM

Tracks: Embroidery

Speaker(s): Bill Garvin
Understand what the tension knobs on your machine are for. We will cover proper tension settings, bobbin tensions and tension tests. We will discus... More...

STF Friday Shop Talks (Room Arena - Booth #3510)

17 Jan 20
11:00 AM - 4:00 PM

Tracks: All Tracks

Come "Talk Shop" with Ink Kitchen  in the expo hall! Learn from top experts in relaxed free 20-minute sessions and come re... More...

D01 Getting Paid Before You're Old and Gray (Room Arena - Booth #3827)

17 Jan 20
12:00 PM - 12:45 PM

Tracks: Business

Speaker(s): Jimmy Lamb
Making the sale is only half the battle, you also have to get paid if you want to make money. Learn how to create payment policies that make sense ... More...

S16 How to Digitize 3-D Embroidery (Room 101B)

17 Jan 20
1:00 PM - 2:15 PM

Tracks: Digitizing

Speaker(s): Jesse Elliott
We will go into detail how to digitize and embroider for 3-D puff. We will examine different styles of foam and how they can change the look. Learn... More...

S17 Elements of Excellent Embroidery - An Expert Panel Discussion (Room 101A)

17 Jan 20
1:00 PM - 2:15 PM

Tracks: Embroidery

Speaker(s): Erich Campbell ; Joyce Jagger ; Sam Young ; Steve Freeman
Fabric, thread, needles, stabilizers and, of course, digitizing are w the winning combinations that, when put in place, will guarantee the best res... More...

S18 Steps to Guarantee Success with DTG (Room 102B)

17 Jan 20
1:00 PM - 2:15 PM

Tracks: Digital Decorating

Speaker(s): John LeDrew
DTG printing allows decorators to open new pathways for additional revenue. This class will focus on the tried-and-true advantages of DTG, how to g... More...

S19 10 Creative Marketing Ideas (Room 102A)

17 Jan 20
1:00 PM - 2:15 PM

Tracks: Business

Speaker(s): Lindsay Anvik
This seminar touches on creative concepts that implement trends, topical events and more. Attendees will learn to promote products/services through... More...

S20 The Need for Speed (Room 102C)

17 Jan 20
1:00 PM - 2:15 PM

Tracks: Screen Printing

Speaker(s): Marshall Atkinson
In this fast-paced seminar, shops will learn the secrets behind increasing production workflow speed. Learn how to produce more per day, with great... More...

S21 Everything Appliqué (Room 103A)

17 Jan 20
1:00 PM - 2:15 PM

Tracks: Embroidery

Speaker(s): Bill Garvin
Learn the techniques for appliqué, basics, to reverse appliqué, placement and finishing.    In this seminar, you'll learn:&... More...

D02 Getting Started in the T-shirt Business (Room Arena - Booth #3827)

17 Jan 20
1:15 PM - 2:00 PM

Tracks: Screen Printing

Speaker(s): Sin Wysinger
Things you need to know if you are thinking of starting a t-shirt business.   In this seminar, you'll learn: Mistakes ... More...

D03 Job Descriptions for Screen Printers (Room Arena - Booth #3827)

17 Jan 20
2:15 PM - 3:00 PM

Tracks: Screen Printing

Speaker(s): Richard Greaves
Help your employees focus on their responsibilities, what you expect, identify where they need training and how they can earn more money with job d... More...

D04 Making Your T-shirt Business Legit (Room Arena - Booth #3827)

17 Jan 20
3:15 PM - 4:00 PM

Tracks: Digitizing

Speaker(s): Sin Wysinger
Things to do to ensure a successful t-shirt business.   In this seminar, you'll learn: Branding Pricing Forms More...

RUCKUS 2020: Long Beach Industry Party (Room Terrace Plaza)

17 Jan 20
5:30 PM - 8:00 PM
Come join the RUCKUS! One Industry. One Night. One Event. More...

S22 Conversations With Dr. Print (Room 101B)

18 Jan 20
9:00 AM - 10:15 AM

Tracks: Screen Printing

Speaker(s): Charlie Taublieb
This seminar/roundtable is geared to be a question-and-answer session from one of the industry’s top veterans ranging in topics from artwork ... More...

S23 Stand Out From the Crowd With Award-Winning Use of Specialty Threads (Room 101A)

18 Jan 20
9:00 AM - 10:15 AM

Tracks: Embroidery

Speaker(s): Jesse Elliott
You may not want to enter contests, but knowing how to do impressive shading, adding shine and sparkle or depth of field will certainly bring your ... More...

S24 Maximizing Sales in the Sports, Team and School Markets (Room 102A)

18 Jan 20
9:00 AM - 10:15 AM

Tracks: Business

Speaker(s): Craig Mertens
The sports, team and school markets provide one of the largest opportunities in decorated apparel. This class will focus on marketing strategies th... More...

S25 Secrets of High-End Printing (Room 102B)

18 Jan 20
9:00 AM - 10:15 AM

Tracks: Screen Printing

Speaker(s): Scott Fresener
Learn secrets the pros know. From proper artwork, to great color separations, film output, great screen making, proper press setup and more. Learn ... More...

S26 Why Heat Transfers? Because Performance Matters! (Room 102C)

18 Jan 20
9:00 AM - 10:15 AM

Tracks: Digital Decorating

Speaker(s): Chris Pluck
Heat transfers and heat press machines are key for any garment decorating business.  We'll review new transfer technologies, new fabric pr... More...

S27 Top Marketing = Top Margin (Room 103A)

18 Jan 20
9:00 AM - 10:15 AM

Tracks: Business

Speaker(s): Jimmy Lamb
Target marketing leads to greater opportunities and higher revenues, as it allows you to fine tune products and services that fit a unique customer... More...

INV2 Saturday Innovation Zone (Room Arena - Booth #3729)

18 Jan 20
10:30 AM - 5:00 PM
Bringing the full product development cycle to life.  Stop in for a full life cycle demonstration starting with apparel production and running... More...

S28 Special Effects Screen Printing (Room 104C)

18 Jan 20
10:45 AM - 12:00 PM

Tracks: Screen Printing

Speaker(s): Tiffany Rader-Spitzer
This is a hands-on, special-effects seminar. Learn how to increase the perceived value of your decorated apparel with simple, production-friendly, ... More...

S29 Dye Sublimation vs. Transfers vs. DTG: Truth or Fiction? A Panel Discussion (Room 101A)

18 Jan 20
10:45 AM - 12:00 PM

Tracks: Digital Decorating

Speaker(s): Amir Ajanee ; Dan Barefoot ; Griselda Quintero
There is so much information being bandied about regarding the major shirt decoration methods that it is hard to discern the truth from fiction. Th... More...

S30 Managing Millennials (Room 102A)

18 Jan 20
10:45 AM - 12:00 PM

Tracks: Business

Speaker(s): Steven Farag
Are these 20 something-year-olds your worst nightmare or your favorite employees? Is every day pulling teeth to complement their flighty dreams and... More...

S31 Introduction to Water-Based Inks (Room 102B)

18 Jan 20
10:45 AM - 12:00 PM

Tracks: Screen Printing

Speaker(s): Nathan Foster
Go over the different types of water-based inks and their applications. This includes their limitations and how they excel. In this seminar, you... More...

S32 Artwork for Direct-to-Garment Printing Using Photoshop (Room 102C)

18 Jan 20
10:45 AM - 12:00 PM

Tracks: Digital Decorating

Speaker(s): Dane Clement
Start creating full-color designs to use your DTG printer to its fullest potential. Learn tips and tricks to properly set up, create and customize ... More...

S33 Strategies for Incorporating Digital Into Your Screen-Printing Shop (Room 103A)

18 Jan 20
10:45 AM - 12:00 PM

Tracks: Digital Decorating

Speaker(s): Pierre Jamnicky
Why bring DTG into a screen-printing shop for both retail and contract work. We will discuss different implementations from whites only to hybrids ... More...

STS Saturday Shop Talks (Room Arena - Booth #3510)

18 Jan 20
11:00 AM - 4:00 PM

Tracks: All Tracks

Come "Talk Shop" with Ink Kitchen  in the expo hall! Learn from top experts in relaxed free 20-minute sessions and come re... More...

D05 Social Media is Just Like Retail (Room Arena - Booth #3827)

18 Jan 20
12:00 PM - 12:45 PM

Tracks: Business

Speaker(s): Lindsay Anvik
Creativity, a knack for seeing the beauty in things and connecting with people, are the keys success. Reframe how you see social media, and use you... More...

S34 Stabilizers as Problem Solvers (Room 101B)

18 Jan 20
1:00 PM - 2:15 PM

Tracks: Embroidery

Speaker(s): Joyce Jagger
You'd be surprised at what the right choice of backing can do to help you accomplish the most challenging of jobs. Learn what's new on the ... More...

S35 Answers With Alan and Marshall (Room 101A)

18 Jan 20
1:00 PM - 2:15 PM

Tracks: Screen Printing

Bring your questions. We have answers. No presentation. Just lots of fun talking shop and solving your challenges. In this seminar, you'll l... More...

S36 Communicating With Commercial Digitizers (Room 102A)

18 Jan 20
1:00 PM - 2:15 PM

Tracks: Digitizing

Speaker(s): Steve Freeman
It may seem like they speak a different language, but digitizers simply are trying to do the best job they can for you. Here are tips on communicat... More...

S37 Screen Making for Water-Based Inks (Room 102B)

18 Jan 20
1:00 PM - 2:15 PM

Tracks: Screen Printing

Water-based inks with aggressive co-solvents break down your stencil unless you take extra steps choosing an emulsion, drying, storing and exposing... More...

S38 Sustainability in the Fashion Industry: Where is it Headed? (Room 102C)

18 Jan 20
1:00 PM - 2:15 PM

Tracks: Business

Speaker(s): Marcia Kinter
Sustainable fashion? Circular economy? What is it? Where is it going and how does it impact the apparel industry? Let's explore and take a deep... More...

S39 Your Guide to Style Guides (Room 103A)

18 Jan 20
1:00 PM - 2:15 PM

Tracks: Business

Speaker(s): Jay Busselle
A Style Guide is the roadmap for your brand and an instruction manual for marketing. Avoid branding mistakes and learn the correct steps to take to... More...

D06 The Basics of Color Seps (Room Arena - Booth #3827)

18 Jan 20
1:15 PM - 2:00 PM

Tracks: Screen Printing

Speaker(s): Scott Fresener
In this short class, Scott will cover the programs you need to do colors separations and the key features and important points to doing color separ... More...

D07 Digitizing Blends and Animals (Room Arena - Booth #3827)

18 Jan 20
2:15 PM - 3:00 PM

Tracks: Digitizing

Speaker(s): Jesse Elliott
I will show how to approach digitizing animals from a creative side using the tools available in most software. In this seminar, you'll lear... More...

D08 3-D Puff Embroidery (Room Arena - Booth #3827)

18 Jan 20
3:15 PM - 4:00 PM

Tracks: Embroidery

Speaker(s): Bill Garvin
Learn the digitizing tips for great 3-D puff, hooping and production, as well as proper finishing techniques. In this Seminar, you'll learn:... More...

S40 Automating the Screen Printing Workflow (Room 101A)

19 Jan 20
9:00 AM - 10:15 AM

Tracks: Screen Printing

Speaker(s): Johnny Shell
As margins continue to tighten, automation has become more important to increased profits. This seminar will cover automating the screen-printing p... More...

S41 Afraid of $15 Minimum Wage? 10 Ways to Protect Your Bottom Line With Technology (Room 102A)

19 Jan 20
9:00 AM - 10:15 AM

Tracks: Business

Speaker(s): Michael Chong
Wage increases are coming but don't be afraid. There are 10 ways shops can leverage technology investments to save time, reduce waste, cut cost... More...

S42 Greatest Successes and Failures of 2019 (Room 102B)

19 Jan 20
9:00 AM - 10:15 AM

Tracks: Business

Through the year we all make mistakes that hopefully we will learn from. This is a look at the biggest mistakes we've made and what we have lea... More...

S43 All About Patches (Room 102C)

19 Jan 20
9:00 AM - 10:15 AM

Tracks: Embroidery

Speaker(s): Mike Doe
Patches are in style and, with the correct tools, there is a lot of profit to be made on them. In this seminar we will go over how to make one-off ... More...

S44 Taking the Mystery Out of Digital Printing (Room 101B)

19 Jan 20
9:00 AM - 10:15 AM

Tracks: Digital Decorating

Speaker(s): Bob Robinson
There are several different processes out there for full-color printing. It can be confusing. In this class, we will review characteristics of each... More...

INV3 Sunday Innovation Zone (Room Arena - Booth #3729)

19 Jan 20
10:30 AM - 3:00 PM
Bringing the full product development cycle to life.  Stop in for a full life cycle demonstration starting with apparel production and running... More...

S45 Solving Your Screen-Making Problems (Room 101A)

19 Jan 20
10:45 AM - 12:00 PM

Tracks: Screen Printing

Speaker(s): Johnny Shell
Are you happy with your screen-print quality? Are your screens hard to reclaim? Are your prints not like the ones you see in retail stores? Solutio... More...

S46 How Merch Monster Went From $0 to $1M in Three Years (Room 102A)

19 Jan 20
10:45 AM - 12:00 PM

Tracks: Business

Speaker(s): Michael Chong
In three years, Merch Monster went from $0 to $1MM in gross revenue. Find out what we did to acquire customers, how we managed our rapid growth, an... More...

S47 10 Tips to Get More Sales (Room 102B)

19 Jan 20
10:45 AM - 12:00 PM

Tracks: Business

More sales and pricing are the two most talked-about aspects of our industry. In this seminar, we will discuss 10 ways to drive more sales starting... More...

S48 From Hobby to Business: Avoiding Pitfalls on the Path from Prosumer to Professional (Room 102C)

19 Jan 20
10:45 AM - 12:00 PM

Tracks: Embroidery

Speaker(s): Erich Campbell
Learn the common pitfalls that plague newly-minted pro embroiderers and how to sidestep them; examine purpose, process, equipment purchasing, worki... More...

S49 CorelDRAW Graphics Suite for Intermediate Decorators (Room 101B)

19 Jan 20
10:45 AM - 12:00 PM

Tracks: Digital Decorating

Speaker(s): Clay Barbera
Intermediate CorelDRAW skills. Assuming an initial understanding of tools and menus, let's dive right into the real good stuff Corel has to off... More...

STSS Sunday Shop Talks (Room Arena - Booth #3510)

19 Jan 20
11:00 AM - 3:00 PM

Tracks: All Tracks

Come "Talk Shop" with Ink Kitchen  in the expo hall! Learn from top experts in relaxed free 20-minute sessions and come re... More...

D09 I'm a New Screen Printer: Now What? (Room Arena - Booth #3827)

19 Jan 20
12:00 PM - 12:45 PM

Tracks: Digital Decorating

Speaker(s): Terry Combs
In this seminar, we'll discuss methods to streamline production, schedule orders, add employees, promote your business, and help you sleep bett... More...

D10 Hiring in 2020: Competing for Limited Workers in a Tight Labor Market (Room Arena - Booth #3827)

19 Jan 20
1:15 PM - 2:00 PM

Tracks: Business

Speaker(s): Michael Chong
Hiring and training is a challenge for all small businesses. But screen-printing shops have it even harder: thin profit margins, difficult wor, and... More...