American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers are emerging (Hulu, Amazon Prime, Sling TV). And most important for advertisers, the way we purchase ad placement is undergoing a dramatic overhaul.
Ignore Connected TV (CTV), and you’re ignoring the growing number of households that are migrating away from traditional TV. You’re going to love the many new features CTV offers. But making sense of the CTV landscape is, at best, confusing.
Join a panel of CTV experts as they review case studies of successful dealer campaigns and answer your questions about CTV advertising.
Primary Learning Objectives:
- Understand the new ad features available and how they can benefit you.
- Learn how CTV ads are purchased, as well as what targeting options are available, and what to expect when getting started.
- Identify primary KPIs and what to expect with your campaign reporting.
- Learn what common pitfalls there are and how to avoid them.