2020 Midwest Foodservice Expo

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Sessions (125)

SHOW FLOOR OPENS

09 Mar 20
11:00 AM - 5:00 PM

Buttercream Made Easy (Room Pastry Studio)

09 Mar 20
11:30 AM - 12:30 PM

Tracks: Bakery & Pastry

Pastry Studio sessions are $5/ session. If you haven’t pre-registered, stop by Booth Wisconsin Bakers Association Booth 844 on your way to se... More...

Give Your Brand a Voice Using AI, Alexa and Google Assistant (Room 202 D)

09 Mar 20
11:30 AM - 12:30 PM

Tracks: Marketing

Speaker(s): Nick Myers
The world as we know it is changing. With the rise of Artificial Intelligence and AI powered voice assistants like Alexa and Google Assistant, the ... More...

How a Menu Makeover Will Increase Your Profitability (Room 201 A)

09 Mar 20
11:30 AM - 12:30 PM

Tracks: Marketing

Speaker(s): Mark Laux United States
Presented by: Mark Laux, Hot Operator People judge a restaurant by the menu - first impressions do matter. Learn how to create menus t... More...

Now Trending: Spices! (Room Foodie Studio)

09 Mar 20
11:30 AM - 12:30 PM

Tracks: Foodie

The Emotionally Smart Leader (Room 202 A)

09 Mar 20
11:30 AM - 12:30 PM

Tracks: Workforce

Speaker(s): Mary Pat Knight
Presented by: Mary Pat Knight, Founder of Leaders Inspired Inspired leaders serve in a way that helps others be THEIR best - not the l... More...

Living Our Tenets (Room Workforce Quick Bites)

09 Mar 20
12:00 PM - 12:30 PM

Tracks: Workforce

Listening to the Customer (Room Workforce Quick Bites)

09 Mar 20
12:30 PM - 1:00 PM

Tracks: Workforce

Restaurant Industry 2020 and Beyond (Room 202 C)

09 Mar 20
12:45 PM - 1:45 PM

Tracks: Operations

Speaker(s): Hudson Riehle
Presented by: Hudson Riehle, Senior Vice President, Research & Knowledge Group of the National Restaurant Association The U.S. res... More...

The Kindness Culture (Room Workforce Quick Bites)

09 Mar 20
1:00 PM - 1:30 PM

Tracks: Workforce

The Whiskey Sour in 4 Ways (Room Liquid Lounge)

09 Mar 20
1:00 PM - 1:30 PM

Tracks: Bar & Beverage

Inspired Engagement: Leading with Inspiration to Maximize Employee Engagement: (Room 202 A)

09 Mar 20
1:45 PM - 2:45 PM

Tracks: Workforce

Speaker(s): Mary Pat Knight
With a tight labor market and increasing evidence of the cost of disengaged employees, it has never been more important to use the leadership gift ... More...

2020 Food Trends (Room Foodie Quick Bites)

09 Mar 20
2:00 PM - 2:30 PM

Tracks: Foodie

Nonfiction Branding: Discovering, Crafting and Communicating Your Completely True Brand Story (Room 201 B)

09 Mar 20
2:00 PM - 3:00 PM

Tracks: Marketing

Speaker(s): D.P. Knudten
Presented by: D.P. Knudten, COLLABORATOR creative Branding’s a big buzz word in marketing, and everyone who practices it has the... More...

Way Off-Premise: Technology's Role in Food Delivery (Room 202 C)

09 Mar 20
2:15 PM - 3:15 PM

Tracks: Operations

Speaker(s): Shari McCauley
Presented by: Shari McCauley, Product Specialist of QSR Automations Inc. For the last several years, the idea of off-premise has grown... More...

Braided Challah Bread (Room Pastry Studio)

09 Mar 20
2:30 PM - 3:30 PM

Tracks: Bakery & Pastry

Pastry Studio sessions are $5/ session. If you haven’t pre-registered, stop by Booth Wisconsin Bakers Association Booth 844 on your way to se... More...

Edit Your Photos Like a Pro (Room Marketing Quick Bites)

09 Mar 20
2:30 PM - 3:00 PM

Tracks: Marketing

Managing Restaurant Reviews (Room Marketing Quick Bites)

09 Mar 20
3:00 PM - 3:30 PM

Tracks: Marketing

Complaint Free Business (Room 202 A)

09 Mar 20
3:15 PM - 4:15 PM

Tracks: Workforce

Speaker(s): Wendy Babcock
Presented by: Wendy Babcock, Communication Strategist, Speaker & Author 78% of employees report wasting 4.5 hours every week liste... More...

Wisconsin Bakers Association Awards and Appetizers Networking Event (Ballroom D)

09 Mar 20
4:00 PM - 8:00 PM
Network with WBA members and bakery owners. Enjoy hors d’oeuvres while WBA announces the Bakery Operation of the Year as well as new inductee... More...

UNWIND at the Hyatt Regency ~ Welcome Party Kickoff (Room Bar 333 inside the Hyatt Regency Hotel)

09 Mar 20
5:00 PM - 10:00 PM
Welcome Kickoff Party – Open to all! Join your industry peers at the newly renovated Bar 333 inside the Hyatt Regency hotel. Connected via... More...

ProStart Invitational (Room Show Floor)

10 Mar 20
8:00 AM - 3:30 PM
A Student Showcase Tuesday, March 10 In the ProStart® Invitational, teams of high school students enrolled in the Wisconsin ProSt... More...

ServSafe Food Manager Review & Certification Exam

10 Mar 20
8:00 AM - 5:30 PM
A one-day review session with certification exam. Additional cost; register in advance. ServSafe Food Manager Certification program offers a... More...

CBD in Foodservice: Updates on Wisconsin Policies (Room 203 A)

10 Mar 20
9:30 AM - 10:30 AM

Tracks: Operations

Speaker(s): J Danger Wolf ; Kristopher Grove ; Steve Ingham ; Susan Quam
Presented by: Dr. Steve Ingham, Division Administrator for the Division of Food and Recreational Safety at the Wisconsin Department of Agricul... More...

Transformational Leadership: Proven Approach and Tools for Success (Room 202 C)

10 Mar 20
9:30 AM - 10:30 AM

Tracks: Workforce

Speaker(s): Joseph Weitzer
Presented by: Joseph Weitzer, PhD, Managing Partner and Senior Strategist, Soulful Leadership Consulting Network One of the best inves... More...

SHOW FLOOR OPENS

10 Mar 20
10:00 AM - 4:00 PM

Stop Boosting You Facebook Posts: How to Gain More Customers from Your Facebook and Instagram Advertising (Room 201 B)

10 Mar 20
10:00 AM - 11:00 AM

Tracks: Marketing

Speaker(s): Shane Cicero
Are you using the Facebook Boost button to get the word out about your restaurant & specials and feel like it just doesn't work for you? In... More...

Modernizing the Traditional: The Chocolate Chip Cookie Re-imagined (Room Pastry Studio)

10 Mar 20
10:30 AM - 11:30 AM

Tracks: Bakery & Pastry

Pastry Studio sessions are $5/ session. If you haven’t pre-registered, stop by Booth Wisconsin Bakers Association Booth 844 on your way to se... More...

DNC in MKE: How F&B Operators Can Make the Most of Milwaukee’s Moment (Room 203 A)

10 Mar 20
11:00 AM - 12:00 PM

Tracks: Operations

Speaker(s): Emily Fye ; Lafayette Crump, JD, EDFP
The Democratic National Convention is coming to Milwaukee from July 13-16, 2020, bringing 50,000 guests to the city and great opportunities for loc... More...

Cash Flow 101: The Basics to Understanding Your Cash Flow (Room 202 A)

10 Mar 20
12:00 PM - 1:00 PM

Tracks: Operations

Speaker(s): Ed Hastreiter CPA ; Joseph Hastreiter
Presented by: Ed Hastreiter, Owner & President of ewh Small Business Accounting & Joe Hastreiter, Account & Marketing Director at ewh S... More...

Skills for First Time Leaders (Room Workforce Quick Bites)

10 Mar 20
12:00 PM - 12:30 PM

Tracks: Workforce

The Power Formula for LinkedIn Success for the Foodservice Industry Professional (Room 202 C)

10 Mar 20
12:00 PM - 1:00 PM

Tracks: Marketing

Speaker(s): Wayne Breitbarth
Presented by: Wayne Breitbarth, CEO of Power Formula, LLC This session has something for everyone. Whether you’re a social media... More...

Winning the War for Talent: Turning Foodservice Operators from Farmers of Talent to Hunters of Talent (Room 202 D)

10 Mar 20
12:00 PM - 1:00 PM

Tracks: Workforce

Speaker(s): Chris Czarnik
Presented by: Chris Czarnik, CEO/Founder of Career [RE]Search Group For the first time since WWII, the current lack of available workforce ... More...

How to Up Your Dessert Plating Game (Room Pastry Studio)

10 Mar 20
12:30 PM - 1:30 PM

Tracks: Bakery & Pastry

Pastry Studio sessions are $5/ session. If you haven’t pre-registered, stop by Booth Wisconsin Bakers Association Booth 844 on your way to se... More...

3-Ingredient Cocktails (Room Liquid Lounge)

10 Mar 20
1:30 PM - 2:00 PM

Tracks: Bar & Beverage

Cash Flow 201: The Fundamentals of Creating Consistent Cash Flow (Room 202 A)

10 Mar 20
1:30 PM - 2:30 PM

Tracks: Operations

Speaker(s): Ed Hastreiter CPA ; Joseph Hastreiter
Presented by: Ed Hastreiter, Owner & President of ewh Small Business Accounting & Joe Hastreiter, Account & Marketing Director at ewh S... More...

How to Attract Out-of-Town Visitors to Your Restaurant (Room 201 B)

10 Mar 20
1:30 PM - 2:30 PM

Tracks: Marketing

Speaker(s): Brian Lee, APR
Wisconsin will be host to major events in 2020, including the Democratic National Convention and the Ryder Cup. How can you attract visitors to you... More...

Our Culture. Your Family: How to cultivate a company where your employees feel they belong (Room 202 C)

10 Mar 20
1:30 PM - 2:30 PM

Tracks: Workforce

Speaker(s): Alan Lundeen
We all know how important it is to attract and retain good talent, but how do you do it? You can have top-notch recruitment tools and bottomless bu... More...

Produce Sourcing Safely & Effectively (Room 203 A)

10 Mar 20
1:30 PM - 2:30 PM

Tracks: Operations

Speaker(s): Annake Ramsey ; Aric Sonnenschein, REHS/RS ; Hsing-Yi Hsieh, M.S., R.S. ; Jay Ellingson, Ph.D.
Peel away the doubt and take a look inside the rules and regulations of produce sourcing. Hear from a diverse panel that will focus on the Produce ... More...

Creating a Dessert Menu Inspired by Your Local Market (Room Pastry Studio)

10 Mar 20
2:30 PM - 3:30 PM

Tracks: Bakery & Pastry

Pastry Studio sessions are $5/ session. If you haven’t pre-registered, stop by Booth Wisconsin Bakers Association Booth 844 on your way to se... More...

Edit Your Photos Like a Pro (Room Marketing Quick Bites)

10 Mar 20
2:30 PM - 3:00 PM

Tracks: Marketing

How to Build a Restaurant Marketing Machine (Room 202 D)

10 Mar 20
2:45 PM - 3:45 PM

Tracks: Marketing

Speaker(s): Brian Bennett
Presented by: Brian Bennett, President of STIR Advertising & Integrated Marketing Today’s digital world provides endless opp... More...

WRA Awards Gala (Room Italian Community Center, Milwaukee)

10 Mar 20
5:30 PM - 8:00 PM
Italian Community Center 631 E Chicago St, Milwaukee Complimentary parking on the south side of the building off of Jackson St. Experience an ev... More...

SHOW FLOOR OPENS

11 Mar 20
10:00 AM - 3:00 PM

ASK WRA: Common Employment Law and Food Safety Violations to Avoid (Room 202 A)

11 Mar 20
10:30 AM - 11:30 AM

Tracks: Operations

Speaker(s): Susan Quam
Presented by: Susan Quam, CAE, IOM Executive Vice President and Debbie Taber, Human Resources & Office Administrator of the Wisconsin Rest... More...

The State of Local Digital Marketing (Room 201 A)

11 Mar 20
10:30 AM - 11:30 AM

Tracks: Marketing

Speaker(s): Steven Frusolone
Presented by: Steve Frusolone, Founder of MarketSparx, LLC In this session, Steve will focus on the “Pillars of your business vi... More...
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