BrandStorm 2020

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Sessions (21)

Sustainability Tour with Dell Technologies (Room Galvanize Austin)

10 Feb 20
8:45 AM - 4:00 PM
Speaker(s): Anthony Dina ; Brittany Solano ; Jay Boisseau, Ph.D. ; Stephen Roberts
With a focus on sustainability, Dell Technologies’ executives will share their approach to social responsibility, sustainability practices, e... More...

Exhibitor Storm Surge (Room Amphitheater 204)

10 Feb 20
1:00 PM - 5:00 PM
Speaker(s): Dennis Christou ; Jefferson Davis ; Leslie Simmons ; Morgan Maitoza ; Nate Siblock
Exhibitor Storm Surge is a half-day education session specifically designed to address ways to improve your exhibiting experience year-round. ... More...

Welcome Reception (Room Zlotnik Pre-Function)

10 Feb 20
5:30 PM - 7:00 PM
Gather with fellow BrandStorm attendees for the first time after a day of tours and a storm surge. Share your experiences over signature cocktails ... More...

General Session: Show Your Ink: Harnessing the Power of Authenticity (Zlotnik Ballroom 4, 5, 6)

11 Feb 20
9:00 AM - 10:00 AM
Speaker(s): Todd Dewett
Gain a supremely colorful take on the importance of authenticity in work and life during the Opening Keynote General Session. Dr. Dewett's deca... More...

Audience-First Digital Strategy: The New Rules for Hands-on Marketing (Zlotnik Ballroom 1, 2)

11 Feb 20
10:15 AM - 11:00 AM
Speaker(s): Liz Caselli-Mechael
With workflows, message maps, and moderation, the most important component of your digital strategy could be getting lost: your audience. How do yo... More...

Christopher Ranch Fireside Chat (Zlotnik Ballroom 3)

11 Feb 20
10:15 AM - 11:00 AM
Speaker(s): Ken Christopher ; MARK MUNGER
As communications professionals and the protectors of our brands, we often discuss crisis management and what our plans look like. What happens whe... More...

How to Build and Lead Marketing When You're Also in the Trenches (Zlotnik Ballroom 1, 2)

11 Feb 20
11:15 AM - 12:00 PM
Speaker(s): Camille Dollins ; Rebekah Hubbard
Leading an in-house marketing team means wearing many hats. One day you're traveling to an event, the next day you're setting up sales oper... More...

It Pays to Be Nosy: The Power of Social Listening (Zlotnik Ballroom 3)

11 Feb 20
11:15 AM - 12:00 PM
Speaker(s): Brittany Detamore
Listening is key to all effective communication. Without the ability to listen effectively, messages are easily misunderstood. Listen to your targe... More...

Lunch (Zlotnik Ballroom 4, 5, 6)

11 Feb 20
12:15 PM - 1:15 PM
Speaker(s): Abby Prior
During lunch, seek out opportunities to get to know someone new! Dedicated to networking, this year’s lunch will allow attendees to gather th... More...

X-Change Sessions (Classroom 103, 104, 105, 107, 108, 115)

11 Feb 20
1:30 PM - 2:15 PM
United Fresh's signature X-Change Discussions are an opportunity to engage industry peers in debates on timely marketing topics. From best prac... More...

The Edelman Trust Barometer Special Report: In Brands We Trust? (Zlotnik Ballroom 3)

11 Feb 20
2:30 PM - 3:15 PM
Speaker(s): Carolyn Conners ; Jaqueline Januzzi ; Megan Mrazek
Trust has always played an important role in brand purchase. Since the inception of brand as a means of differentiating products, there has been a ... More...

The Power of Podcasting for Brand Storytelling (Zlotnik Ballroom 1, 2)

11 Feb 20
2:30 PM - 3:15 PM
Speaker(s): Katie Mleziva ; Leah Halverson ; Lori Taylor
Content has found a new channel to reach more audience members than social media alone: podcasting. The power of voice is back in big demand and br... More...

General Session: SXSW Keynote (Room Amphitheater 204)

11 Feb 20
3:30 PM - 4:15 PM
Speaker(s): Hugh Forrest
Hear the storied history of SXSW, launched as a music-only event in 1987, which now more than 30 years later, has emerged as a premier destination ... More...

FreshX Passion Pitches (Room Amphitheater 204)

11 Feb 20
4:30 PM - 5:15 PM
Speaker(s): Chris Veillon ; Jason Stemm ; John Chamberlain ; LeAnne R. Ruzzamenti ; Wendy Reinhardt Kapsak, MS, RDN
Five BrandStorm attendees will give an interactive pitch-style presentation of creative strategies for elevating fresh produce in the global f... More...

General Session: Winning in Today's Food Media (Zlotnik Ballroom 4, 5, 6)

12 Feb 20
8:00 AM - 9:30 AM
Speaker(s): Carla Hall ; Chadwick Boyd ; Debra Puchalla ; Kristen Hartke ; Melanie Hansche
In today's oversaturated media environment where consumers have an endless array of recipes, food shows and social media channels sharing what ... More...

X-Change Sessions (Classroom 103, 104, 105, 107, 108, 115)

12 Feb 20
9:45 AM - 10:30 AM
United Fresh's signature X-Change Discussions are an opportunity to engage industry peers in debate on timely marketing topics. From best pract... More...

Designing Your Sustainability Journey (Zlotnik Ballroom 1, 2)

12 Feb 20
10:45 AM - 11:30 AM
Speaker(s): Pete Pearson
In today's agriculture environment, sustainable practices are the bar for a successful business. Fresh produce companies are grappling with whi... More...

DIY Influencer Marketing (Zlotnik Ballroom 3)

12 Feb 20
10:45 AM - 11:30 AM
Speaker(s): Mike McKim ; Nadine Baarstad ; Omar justaconstructionguy
Not all influencers were created equal. Cuvée Coffee, an Austin favorite wanted to make a larger impact in the growing Texas capitol. A quick look ... More...

Closing Lunch General Session (Zlotnik Ballroom 4, 5, 6)

12 Feb 20
11:45 AM - 1:00 PM
Speaker(s): Mason Arnold
Named #3 on the Inc. 5,000 fastest growing private companies list for 2019, hear the story of Mason Arnold, entrepreneur and founder of Cece's ... More...