PCBC 2019

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Sessions (56)

Builder Bootcamp: Full-Day Immersion for Builders, Project Managers and Field Personnel (Lobby, Room 104-105)

29 May 19
9:00 AM - 4:00 PM
Speaker(s): Stan Luhr
PCBC's most popular pre-conference event is back! If you manage or work on the jobsite, this intensive, fast-paced clinic delivers all the tool... More...

The Million Dollar Club (Room Moscone South Driveway)

29 May 19
9:00 AM - 5:00 PM
Speaker(s): Adam McAbee
The Million Dollar Club In a world where a million dollars is normal for new housing, how do builders differentiate themselves in terms of produ... More...

Hall of Fame Gala (Room Westin St. Francis Union Square)

29 May 19
6:00 PM - 9:00 PM
Wednesday, May 29, 2019 5:30pm: VIP Reception (by invitation only) 6:00pm: Grand Reception 7:00pm: Hall of Fame Dinner & Awards Presentation... More...

Housing and Economic Forecast (Lower Lobby, Room 3)

30 May 19
8:30 AM - 9:15 AM
Speaker(s): Douglas Duncan

Poetic Voice (Esplanade Ballroom)

30 May 19
8:30 AM - 9:30 AM
Speaker(s): Sekou Andrews
What is Poetic Voice, and what does it have to do with leading an organization? Actor, musician and two-time national poetry slam champion Sekou An... More...

Financial Innovation & Disruption (Lower Lobby, Room 3)

30 May 19
9:30 AM - 10:15 AM
Speaker(s): Gerard McCaughey ; Margaret Whelan ; Steve Glenn
Innovation? Disruption? Why should you care? What does it mean to you financially? In this session we'll discuss the opportunity for innovation... More...

The ABCs OF Sales Leadership: Always Be Coaching (Esplanade, Room 153)

30 May 19
10:00 AM - 12:00 PM
Speaker(s): Mike Moore
Sales is a performance art. Like athletes, actors and musicians, salespeople need leaders who will coach, guide and direct them to reach their peak... More...

The Market Outlook (Esplanade Ballroom)

30 May 19
10:00 AM - 10:10 AM
Speaker(s): Tim Sullivan
Price appreciation is moderating, and the media are quick to label this a housing downturn. But is price stabilization actually a good thing? Tim S... More...

Delivering WOW Customer Experiences (Esplanade Ballroom)

30 May 19
10:10 AM - 10:30 AM
Speaker(s): Ryo Zsun
Obsessed. Maniacal. Radical. WOW. These are the words that describe the Zappos commitment to customer service—and that legendary service is r... More...

All the World’s a Stage and Never More so Than Now for Homebuilders (Lower Lobby, Room 10)

30 May 19
10:30 AM - 10:50 AM
Speaker(s): David Kaiserman
For the first time, the homebuilding industry has a seat at the innovation and technology table. The industry is in the driver’s seat for def... More...

Where Will the Lots Come From? (Lower Lobby, Room 3)

30 May 19
10:30 AM - 11:15 AM
Speaker(s): Dan Miller ; Jason Keller ; Nicole Burdette ; Terry Ruckle

Why Better Business Is Better for Everyone (Esplanade Ballroom)

30 May 19
10:30 AM - 10:50 AM
Speaker(s): Jonathan Hanwit
According to research, 75% of consumers expect brands to make more of a contribution to the public’s wellbeing and quality of life (yet only ... More...

Empathy Drives Innovation (Esplanade Ballroom)

30 May 19
11:00 AM - 11:30 AM
Speaker(s): Josh Grau
What distinguishes great companies from their competitors is not quality of ideas or speed to market—it’s their ability to anticipate a... More...

NASA’s New Virtual Reality Project Helps Scientists Virtually Wander Mars (Lower Lobby, Room 10)

30 May 19
11:00 AM - 11:30 AM
Speaker(s): Alexander Menzies
Alex Menzies may be the closest we have to someone living on Mars. He's the software lead for augmented and virtual reality (VR) development at... More...

Lessons from the Equity Analyst (Lower Lobby, Room 3)

30 May 19
11:30 AM - 12:00 PM
Speaker(s): Peter Martin

The Achiever Fever Cure (Esplanade Ballroom)

30 May 19
11:35 AM - 12:00 PM
Speaker(s): Claire Booth
Claire Booth was a successful but stressed-out market research entrepreneur and executive suffering from what she calls “achiever fever&rdquo... More...

Annual Capital Markets Survey (Lower Lobby, Room 3)

30 May 19
1:15 PM - 2:00 PM
Speaker(s): Jeff Meyers ; Steven LaTerra
Jeff Meyers will provide a detailed analysis of the equity capital markets based on Meyers Research’s annual Capital Markets Survey. The Surv... More...

Caution Disruption Ahead: Don’t Become the “Blockbuster” of Your Industry (Lower Lobby, Room 7)

30 May 19
1:15 PM - 2:15 PM
Speaker(s): CJ Ametrano ; Donald Ruthroff ; Pierrette Tierney ; Steve Moore
As tech giants dabble in corporate housing, self-sufficient towns and urban neighborhoods...and as startups invest heavily in R+D to disrupt how ho... More...

Inside Zappos: An Interactive Conversation with Ryo Zsun (Room Upper Mezzanine)

30 May 19
1:15 PM - 2:15 PM
Speaker(s): Jimmy Diffee ; Ryo Zsun
Building on Ryo Zsun’s talk from the morning general session, this is an opportunity to further unpack—and apply—the why and the ... More...

More Signal, Less Noise: Building a Practice to Evaluate Your Marketing (Lower Lobby, Room 8)

30 May 19
1:15 PM - 2:15 PM
Speaker(s): Dennis O'Neil ; Will Duderstadt
All builders want to sell homes, but each company, community and even product has unique challenges. Communicating the right message, at the right ... More...

The Apartment Effect: Lessons from Lifestyle-Focused Rental Housing (Lower Lobby, Room 4)

30 May 19
1:15 PM - 2:15 PM
Speaker(s): Angela Harris ; Bobby Long ; Jasvina Gill ; Tasha Jones
Millennials are leading all other generations in buying homes (hooray!), bringing with them an expectation for over-the-top amenities they’ve... More...

Double Your Website Leads Using the 3 Step Conversion Process (Esplanade, Room 153)

30 May 19
2:00 PM - 4:00 PM
Speaker(s): Spencer Powell
In this workshop, you'll takeaway how to create a detailed digital marketing strategy as well as double your website leads. Today, there's ... More...

Looking at Land Acquisition through a Different Lens (Lower Lobby, Room 3)

30 May 19
2:15 PM - 3:00 PM
Speaker(s): Caitlyn Lai-Valenti ; Connie Emmitt-Stern ; Nicole Murray ; Trece Herder

Designing the Smart Healthy Home (Lower Lobby, Room 10)

30 May 19
2:30 PM - 3:30 PM
Speaker(s): Dan Bridleman ; John McManus ; Manny Gonzalez, FAIA ; Michele Turner
As people increasingly value and choose houses and communities whose design, construction, and engineering deliver safer, more secure, and healthie... More...

Ladies Love Luxury (But Millennials Just Want In) (Lower Lobby, Room 7)

30 May 19
2:30 PM - 3:30 PM
Speaker(s): Denise Ashton ; Megan Eltringham ; Michelle Thrakulchavee ; Natalie McHugh
There’s no question that luxury stokes desire and creates a wow factor, and yet attainable housing is one of the most pressing issues facing ... More...

The Market for Single-Family Rental Housing (Lower Lobby, Room 4)

30 May 19
2:30 PM - 3:15 PM
Speaker(s): Gregg Logan ; Jacque Petroulakis
Demographic and market conditions are aligning to make purpose-built, single-family rental housing a viable niche opportunity for builders and deve... More...

Using Automation Technology to Accelerate Your Marketing (Lower Lobby, Room 8)

30 May 19
2:30 PM - 3:30 PM
Speaker(s): Frank Cowell
When done right, digital marketing can differentiate your brand, generate leads, and fill your pipeline with qualified prospects. Unfortunately, to... More...

Should You be Building Single-Family Homes for Rent? (Lower Lobby, Room 3)

30 May 19
3:15 PM - 4:15 PM
Speaker(s): Chris Bley ; Danny Gabriel ; Jared Geisler, P.E. ; Mike Mancini ; Steve Friedman CRE, FRICS
It has become increasingly difficult to navigate the headwinds of for-sale  homebuilding.  With single family rentals emerging as an acce... More...

Blurring the lines: Out-of-the-Box Design for the Way We Live (Lower Lobby, Room 4)

30 May 19
3:45 PM - 4:30 PM
Speaker(s): Cindy Harvey, AIA, NCARB ; Deborah Blake
Technology and mobility are changing our expectations of how we design and occupy space, as commercial trends increasingly show a blurring of lines... More...

Market Review: 2019 Connected Home Trends (Lower Lobby, Room 10)

30 May 19
3:45 PM - 4:30 PM
Speaker(s): Denise Ernst
2018 saw a continued rise in connected devices in the home: U.S. broadband households have an average of 10.4 connected devices according to Parks ... More...

Top 6 Tech Tools To Improve Your Online Sales & Marketing Results (Lower Lobby, Room 8)

30 May 19
3:45 PM - 4:30 PM
Speaker(s): Jen Barkan ; Kevin Oakley ; Mike Lyon
In this fast-paced presentation, you’ll learn about six powerful technology tools and processes to enhance your online sales and marketing pr... More...

#revelSF at the Grand Nightclub (Room The Grand Nightclub, San Francisco)

30 May 19
9:00 PM - 11:59 PM
#RevelSF: The Grand Nightclub Thursday, May 30 9:00pm - 1:00am Ticket Required: $50 The BIA | Bay Area presents #RevelSF, the after party... More...

Economic Outlook & Market Overview (Lower Lobby, Room 3)

31 May 19
8:30 AM - 9:30 AM
Speaker(s): Ryan Davis

On the Edge: Leadership Lessons from Everest (Esplanade Ballroom)

31 May 19
8:30 AM - 9:30 AM
Speaker(s): Alison Levine
Adventurer. Explorer. Mountaineer. Bestselling author. Leadership advisor. Filmmaker. Storyteller. Boundary-breaker. Game-changer. Alison Levine is... More...

Data vs. Design: What Difference Does it Make? (Lower Lobby, Room 3)

31 May 19
9:45 AM - 10:30 AM
Speaker(s): Daniel Gehman AIA, LEED AP ; Gina Pimm ; Richard Gollis
This panel brings together a market specialist, architect, and property manager to explore how market data may or may not drive design and property... More...

How to Meet California's High Performance Walls and Attic Requirements (Lobby, Room 104-105)

31 May 19
10:00 AM - 11:00 AM
Speaker(s): Steve Easley
This class examines how to design and build high performance wall and attic assemblies that delivery energy efficiency and do not lead to water and... More...

The Consumer Outlook (Esplanade Ballroom)

31 May 19
10:00 AM - 10:10 AM
Speaker(s): Teri Slavik-Tsuyuki
Millennials entering peak homebuying territory. Gen Z entering the workforce. Multigenerational living. Digital detox. Brand activism. Experiential... More...

Virtually Changing How Buyers Shop for (and Builders Create) New Homes (Lower Lobby, Room 10)

31 May 19
10:00 AM - 11:00 AM
Speaker(s): Amy Peck ; Dave Alpert, MBA, FAIA, LEED AP ; Erin Pfarr ; Jim Gurule ; Steve Ormonde
VR and AR aren’t just for flying virtual planes or collecting virtual creatures. They are part of a suite of powerful new tools that hel... More...

Relevance and Purpose in a Fast-Changing Culture (Esplanade Ballroom)

31 May 19
10:10 AM - 10:35 AM
Speaker(s): Sarah Unger
Sarah Unger is fascinated by people. She figures out what makes them tick for some of the world’s most powerful brands, acting as a cultural ... More...

CBIA Professional Women in Building Bruncheon (Lower Lobby, Room 7)

31 May 19
10:30 AM - 12:30 PM
Speaker(s): Cara Brookins
CBIA Professional Women in Building invites you to our 2019 Brunch at PCBC: BUILD YOUR BRIGHTER FUTURE Featuring Renowned Speaker: Cara Br... More...

The Consumer Landscape Shift (Esplanade Ballroom)

31 May 19
10:35 AM - 11:05 AM
Speaker(s): Edwin Wong

Usable Space Disruption (Lower Lobby, Room 3)

31 May 19
10:40 AM - 11:10 AM
Speaker(s): Sankarshan Murthy
Bumblebee Spaces is creating a new way to live by unlocking the third dimension. Using smart robots and an AI stack, we increase usable space and r... More...

Five Facts Framing the Future: The New World of Uncomfortable Places (Esplanade Ballroom)

31 May 19
11:05 AM - 11:30 AM
Speaker(s): J. Walker Smith
As tomorrow's marketplace begins to take shape, the aspirations and expectations of consumers are being rechanneled in directions that are well... More...

Smart Homes for a Smart Future (Lower Lobby, Room 10)

31 May 19
11:15 AM - 12:00 PM
Speaker(s): Carley Knobloch ; Chris Allen ; Jeanette DePatie ; Tobin Richardson
By 2020, the global smart home marketplace is forecast to reach a value of more than 53 billion U.S. dollars.  The microwave is talking to the... More...

Solar PV Systems: Title 24 Building Energy Efficiency (Lobby, Room 104-105)

31 May 19
11:15 AM - 12:00 PM
Speaker(s): Brian Selby ; Steve Easley
California’s 2019 Title 24 Building Energy Efficiency Standards will require that all new low-rise residential buildings install solar PV sys... More...

We Won Proposition 10! Or Did We and What Comes Next? (Lower Lobby, Room 3)

31 May 19
11:15 AM - 12:00 PM
Speaker(s): Doug Bibby ; Kim Duty
While Californian’s defeated last year’s rent control battle initiative, it came with a $75 million price tag for the industry. Already... More...

Bringing It All Home: Tools & Technologies to Activate Buyers (Esplanade Ballroom)

31 May 19
11:35 AM - 12:00 PM
Speaker(s): Christopher Brown
Now that you’re armed with data and insights from some of the world’s leading consumer researchers, how does it all translate into the ... More...

Mismatch: How Inclusion Shapes Design (Lunch Included) (Esplanade Ballroom)

31 May 19
12:00 PM - 1:00 PM
Speaker(s): Kat Holmes
Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example. Even something as simple... More...

Designing for Authentic Experience (Lower Lobby, Room 3)

31 May 19
1:00 PM - 1:45 PM
Speaker(s): Angela Harris ; Bryce Hall ; Kim Hoeksema
The way we live and consume goods is changing. Technology, the sharing economy and a shift in valuing experiences over things is shaping the way we... More...

A Flying Car in Every Garage – Pulling Towards Disruption with Future Trends (Lower Lobby, Room 10)

31 May 19
1:15 PM - 2:15 PM
Speaker(s): Charlie Fink ; Greg Johnson ; Lori H. Schwartz ; Ted Schilowitz
Emerging Technologies are impacting all businesses at a pace faster than any of us could have imagined. Construction and building are at the forefr... More...

How to Be Successful in Good Times and Bad (Esplanade Ballroom)

31 May 19
1:15 PM - 2:15 PM
Speaker(s): Alan Norris ; Ali Wolf ; Bill Shopoff ; Tricia Esser
The days of "if you build it, they will come" are being questioned, but there are fundamental principles of business strategy and leaders... More...

Co-Living (Lower Lobby, Room 3)

31 May 19
2:00 PM - 2:30 PM
Speaker(s): Jon Dishotsky
Our communities are designed for people seeking to share resources and experiences, thereby reducing footprint and social isolation. The urban dwel... More...

Great Projects For the Ages (Esplanade Ballroom)

31 May 19
2:30 PM - 3:30 PM
Speaker(s): Helen Foster ; John McManus ; Teri Slavik-Tsuyuki ; Valerio Muraro
Four Gold Nugget Awards judges mine the stories, the solutions, the challenges, and the triumphs that make for world-class, cycle-resistant, design... More...

Revolutionizing Home Construction (Lower Lobby, Room 3)

31 May 19
2:40 PM - 3:10 PM
Speaker(s): Rick Holliday
Factory OS is revolutionizing home construction. We’ve combined pioneering technology with tried-and-true manufacturing methods to build mult... More...

Emerging Technology and the Apartment Industry (Lower Lobby, Room 3)

31 May 19
3:15 PM - 4:00 PM
Speaker(s): Colin Yasukochi ; Laure Thibodeau ; Rick Haughey ; Sarah Yaussi
With unprecedented new investment in real estate technology and new revolutionary tech moving in to the mainstream, the apartment industry is poise... More...

Gold Nugget Awards (Esplanade Ballroom)

31 May 19
5:30 PM - 8:30 PM
Speaker(s): Tim Sullivan
Known as the “Academy Awards” of the building industry, PCBC's Gold Nugget Awards are presented annually to the top innovators in d... More...