2018 Internet Retailer Conference & Exhibition

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Sessions (174)

The Drill (Room 184 ABC, First Floor)

05 Jun 18
8:45 AM - 9:00 AM
This start to the day by Boot Camp head coach Scott Kincaid provides a brief overview of what the workshop will cover and how it will flow, what at... More...

Welcome & Introduction (Skyline Ballroom D)

05 Jun 18
8:45 AM - 9:00 AM
The 2018 IRCE Amazon & Me Workshop chairman will kick off the day with some eye-opening metrics and developments at Amazon that will impact you... More...

Welcome & Introduction (Skyline Ballroom E)

05 Jun 18
8:45 AM - 9:00 AM

Tracks: E-commerce Technology

The E-Commerce Technology Workshop covers the digital retail technologies and leading-edge innovations to have on your roadmap or radar. In this hi... More...

Idea to Doorstep: How to Configure the Omnichannel Tech Stack (Skyline Ballroom E)

05 Jun 18
9:00 AM - 9:30 AM

Tracks: E-commerce Technology

Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, processes and technologies that must a... More...

The Amazon Effect – A Look 5 years Ahead (Skyline Ballroom D)

05 Jun 18
9:00 AM - 9:45 AM
If the past year at Amazon is any indication, Amazon will continue to drive change for customers and sellers alike. New business lines, new Prime s... More...

The Design Rules You Need to Know (Room 184 ABC, First Floor)

05 Jun 18
9:00 AM - 9:45 AM
This session, led by an internet pioneer with more than 20 years of experience, will present general design rules that online retailers should know... More...

Be Nimble, Be Quick: Optimize Your Technology Organization and Operations in an Innovative, Digital-First World (Skyline Ballroom E)

05 Jun 18
9:30 AM - 10:15 AM

Tracks: E-commerce Technology

Adapting and adjusting your technology to keep up with innovation is hard; adapting and adjusting your organization is harder. And at least as impo... More...

Going Direct: How Being a Vendor Can Scale Your Business (Skyline Ballroom D)

05 Jun 18
9:45 AM - 10:15 AM
There is a reason why so many well-known brands sell directly to Amazon and become a Vendor to Amazon. Not only does becoming a vendor grant your p... More...

Usability Basics (Room 184 ABC, First Floor)

05 Jun 18
9:45 AM - 10:30 AM
As much as on visual appeal and serving up the right content at the right time, the success of your e-commerce site depends on how well visitors ca... More...

Break

05 Jun 18
10:15 AM - 10:30 AM

Tracks: E-commerce Technology

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Break

05 Jun 18
10:15 AM - 10:30 AM
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Break

05 Jun 18
10:30 AM - 10:45 AM
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E-Commerce Platform and Order Management Evaluations (Skyline Ballroom E)

05 Jun 18
10:30 AM - 10:55 AM

Tracks: E-commerce Technology

Before we dive into e-commerce and order management platform selections and implementations, let’s understand how today’s platforms nee... More...

Leveling the Playing Field: Recent Enhancements for Marketplace Sellers (Skyline Ballroom D)

05 Jun 18
10:30 AM - 11:00 AM
Until recently, many sought-after marketing vehicles on Amazon, such as A+ Enhanced Content, were primarily reserved for vendors who sell directly ... More...

Growing your Customer Base (Room 184 ABC, First Floor)

05 Jun 18
10:45 AM - 11:30 AM
While still on active duty in 2009, Drill Sergeant Daniel Alarik grew frustrated when he couldn’t find t-shirts that showcased his country&rs... More...

Replatforming Requirements for Selection (Skyline Ballroom E)

05 Jun 18
10:55 AM - 11:20 AM

Tracks: E-commerce Technology

Finding the best-fit solution is difficult and time-consuming. From key functionality to essential value-add features, platforms vary widely so our... More...

How to Get Your First 50 Reviews (Skyline Ballroom D)

05 Jun 18
11:00 AM - 11:45 AM
It is common knowledge that product reviews are a key factor influencing shoppers’ buying decisions – and reluctance to buy from certai... More...

Running Successful Implementations (Skyline Ballroom E)

05 Jun 18
11:20 AM - 11:45 AM

Tracks: E-commerce Technology

So, you found your match...now what? Platform selection is only the starting point of your journey and creating the perfect relationship with your ... More...

How I Hit 150% Growth—One Year at a Time (Room 184 ABC, First Floor)

05 Jun 18
11:30 AM - 12:00 PM
With so many competing demands and opportunities ranging from advertising to technology, retailers newer to e-commerce may not know where to focus ... More...

Lunch

05 Jun 18
11:45 AM - 12:45 PM
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Optimizing the Ecosystem: Agencies, System Integrators, Services and Point Solution Vendors (Skyline Ballroom E)

05 Jun 18
11:45 AM - 12:30 PM

Tracks: E-commerce Technology

It takes a village. Digital commerce requires leveraging third-party technologies and service providers that design, develop, support and sometimes... More...

Lunch

05 Jun 18
12:00 PM - 1:00 PM
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Lunch

05 Jun 18
12:30 PM - 1:30 PM

Tracks: E-commerce Technology

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Global Gusto: Expanding with Amazon Outside of U.S. (Skyline Ballroom D)

05 Jun 18
12:45 PM - 1:15 PM
Amazon continues to expand its presence outside of the United States, and so should you. There are several programs offered by Amazon to make expan... More...

Growing Your Sales on Amazon (Room 184 ABC, First Floor)

05 Jun 18
1:00 PM - 1:45 PM
In this session, attendees will learn how this process works from start to end, including a first-person report from a category leader selling on A... More...

Playing by the Rules: Avoid TOS Violations and Account Suspensions (Skyline Ballroom D)

05 Jun 18
1:15 PM - 2:00 PM
There is nothing sellers fear more than the dreaded “Your Account Has Been Suspended” email. With Amazon continuously changing its poli... More...

New Channel Plays: Lessons from Your Frenemy (aka Marketplaces) (Skyline Ballroom E)

05 Jun 18
1:30 PM - 1:50 PM

Tracks: E-commerce Technology

In today’s retail environment, it’s impossible to ignore the impact of marketplaces. However, many new and established businesses strug... More...

Replatforming Your E-Commerce Site (Room 184 ABC, First Floor)

05 Jun 18
1:45 PM - 2:30 PM
Replacing or adding to the technology supporting your online store can increase or speed up functionality and features that can strengthen customer... More...

New Channel Plays: Serving B2C & B2B on One Website (Skyline Ballroom E)

05 Jun 18
1:50 PM - 2:10 PM

Tracks: E-commerce Technology

Selling direct to consumers is the core of e-commerce but selling to businesses can open up new paths to grow your businesses. B2B customers h... More...

Fulfillment 201: Getting Your Products to Customers (Skyline Ballroom D)

05 Jun 18
2:00 PM - 2:30 PM
When it comes to fulfillment, it is often said that the devil is in the details. Fortunately, Amazon has a variety of programs to ensure customers ... More...

New Channel Plays: Lessons from A Global Winner (Skyline Ballroom E)

05 Jun 18
2:10 PM - 2:30 PM

Tracks: E-commerce Technology

Global expansion has never been easier in this digital world, but it doesn't come without its headaches. There are many different approaches fo... More...

Break

05 Jun 18
2:30 PM - 2:45 PM

Tracks: E-commerce Technology

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Break

05 Jun 18
2:30 PM - 2:45 PM
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Getting the Package to Customers: When – And If — to Outsource Fulfillment (Room 184 ABC, First Floor)

05 Jun 18
2:30 PM - 3:15 PM
Once online retailers reach a certain scale, outsourcing fulfillment becomes a key consideration if they are to stay competitive. Are the time and ... More...

20 Technology Innovations in 40 Minutes (Skyline Ballroom E)

05 Jun 18
2:45 PM - 3:30 PM

Tracks: E-commerce Technology

Back by popular demand! In this session, a leading retail executive and the Workshop Chair will lead a lightning round of 20 digital retail innovat... More...

Mastering Amazon PPC Ads (Skyline Ballroom D)

05 Jun 18
2:45 PM - 3:30 PM
With millions of products on Amazon, how do you make yours stand out? Amazon has doubled down on its PPC Ad platform, allowing sellers and vendors ... More...

Break

05 Jun 18
3:15 PM - 3:30 PM
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How I Launched and Scaled an Amazon Business (Skyline Ballroom D)

05 Jun 18
3:30 PM - 4:00 PM
Chances are you probably have seen the products sold on Amazon by our speaker's company. This company has scaled quickly on Amazon. Our session... More...

Live Reviews and Open Mic: Feedback Forum (Room 184 ABC, First Floor)

05 Jun 18
3:30 PM - 4:30 PM
In this last session of Boot Camp -- for which workshop speakers return -- live, on-the spot reviews of e-commerce sites volunteered by attendees f... More...

What’s Next: Social (Skyline Ballroom E)

05 Jun 18
3:30 PM - 3:50 PM

Tracks: E-commerce Technology

Social commerce has been “the next big thing” for a while, now. Learn about the latest in social commerce technologies, how to leverage... More...

What’s Next: Personalization (Skyline Ballroom E)

05 Jun 18
3:50 PM - 4:10 PM

Tracks: E-commerce Technology

Personalization is a must-have for any successful retailer. And it is never “done.” From tweaks to large initiatives, retaile... More...

Ask Away: Q&A with Workshop Speakers (Skyline Ballroom D)

05 Jun 18
4:00 PM - 4:45 PM
The final session of the day will provide an opportunity for the speakers to answer questions and dive deeper into topics from earlier in the works... More...

What’s Next: Payments (Skyline Ballroom E)

05 Jun 18
4:10 PM - 4:30 PM

Tracks: E-commerce Technology

Payments technologies are now some of the coolest technologies around (who knew?). A frictionless way to pay is of key importance to consumers... More...

Welcome and Introduction (Skyline Ballroom)

06 Jun 18
8:15 AM - 8:30 AM
Welcome to the 14th annual Internet Retailer Conference & Exhibition! More...

Warby-Parker, Specs & Shoppers: A Perfect Match Online and Off (Skyline Ballroom)

06 Jun 18
8:30 AM - 9:00 AM
If Warby-Parker  were on Match.com, its profile would  read: “Deep thinker, innovator, problem-solver, doing good in the ... More...

Special Guest Speaker Address

06 Jun 18
9:00 AM - 9:30 AM
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SPECIAL GUEST: You Have the Microphone: Make a Ruckus (Skyline Ballroom)

06 Jun 18
9:00 AM - 9:30 AM
Yet another cat video. A long list of content marketing to create... content that you wouldn't read and no one else will either. Plenty of argu... More...

Break Point: The reality of US e-commerce today (Skyline Ballroom C)

06 Jun 18
10:30 AM - 11:00 AM
Looked at from a distance, the Top 1000 online retailers in North America had a terrific year in 2017. Their online sales collectively increased 18... More...

Building Loyalty through High-Touch Customer Service (Skyline Ballroom A)

06 Jun 18
10:30 AM - 11:00 AM
Adding technology doesn’t always drive greater loyalty and sales. Delivering conscientious, memorable, high-touch service can build more loya... More...

Building Omnichannel Teams, Technology and Goals (Skyline Ballroom D)

06 Jun 18
10:30 AM - 11:00 AM
Despite popular buzzwords like "integrated” and "holistic,” most of the marketing world still operates within silos. It takes... More...

From Startup to Standout: Balancing Growth and Social Good (Skyline Ballroom B)

06 Jun 18
10:30 AM - 11:00 AM
When resources are scarce, commitments to both growth and social impact may seem diametrically opposed. They don’t have to be, as proven by L... More...

How to Apply the Strategies of Retail’s Top Email Marketers (Skyline Ballroom E)

06 Jun 18
10:30 AM - 11:00 AM
E-mail is the bedrock of many marketing programs because it works. In this session, two online retailers considered to be among the best in the bus... More...

Drive Loyalty by Getting Personal (Skyline Ballroom E)

06 Jun 18
11:00 AM - 11:30 AM
Paul Fredrick Menstyle, a private label menswear brand, wanted to grow revenue by nurturing the loyalty of its existing customers—and made a ... More...

Home In on Best Ways to Scale for Rapid Growth (Skyline Ballroom B)

06 Jun 18
11:00 AM - 11:30 AM
Consumers value different traits when it comes to the purchases they make. Some feel strongly about sustainability; for others, social good is a to... More...

Manage Returns Effectively without Sandbagging Sales (Skyline Ballroom A)

06 Jun 18
11:00 AM - 11:30 AM
Returns management is crucial as retailers seeking an edge offer more generous “free returns” policies and encourage consumers to buy m... More...

Opportunity knocks: Building profitable online retail businesses (Skyline Ballroom C)

06 Jun 18
11:00 AM - 11:30 AM
It took a few years for Steve Mandell, who founded retail chain Party City in the mid-1980s, to warm up to e-retailing, but after seeing its potent... More...

Sneak Peek into Shoppers’ Shifting Preferences at Every Touchpoint (Skyline Ballroom D)

06 Jun 18
11:00 AM - 11:30 AM
With a grasp of shopping preferences today and a window into how demands will shift tomorrow, e-retailers can craft an omnichannel strategy anchore... More...

Lunch

06 Jun 18
11:30 AM - 1:15 PM
Lunch in the Exhibit Hall. More...

Lunch

06 Jun 18
11:30 AM - 1:15 PM
Lunch in the Exhibit Hall. More...

Lunch

06 Jun 18
11:30 AM - 1:15 PM
Lunch in the Exhibit Hall. More...

Lunch

06 Jun 18
11:30 AM - 1:15 PM
Lunch in the Exhibit Hall. More...

Lunch

06 Jun 18
11:30 AM - 1:15 PM
Lunch in the Exhibit Hall. More...

By The Numbers: Iterative Analytics & Design in E-Commerce (Skyline Ballroom B)

06 Jun 18
1:15 PM - 1:45 PM
Data-driven design can have a powerful impact on e-commerce experiences. An iterative analytics and design approach can drive ongoing optimization,... More...

Harmonize Systems for Optimum Visibility into Inventory -- Everywhere (Skyline Ballroom D)

06 Jun 18
1:15 PM - 1:45 PM
Apparel retailer Toad & Co. is building business on multiple fronts, from a recent rebranding and website relaunch to the commitment to sell ac... More...

Is it More than Buzz? What Can AI Really Do for My Business? (Skyline Ballroom C)

06 Jun 18
1:15 PM - 1:45 PM
After years on the fringe, artificial intelligence and machine learning processes are moving into the mainstream of technologies and services avail... More...

Too Fast? Too Slow? Industry Standards and Customer Expectations for Delivery (Skyline Ballroom A)

06 Jun 18
1:15 PM - 1:45 PM
Getting online orders to consumers in a timely manner requires careful calculations of costs versus reward. When it comes to delivery, how fast is ... More...

Understand What Your Analytics are Telling You—and Take Action! (Skyline Ballroom E)

06 Jun 18
1:15 PM - 1:45 PM
Online retailers sit on mountain of marketing and sales data, but it can be confusing and overwhelming to process and apply with confidence. In thi... More...

A Store Pickup Ecosystem for Online Orders (Skyline Ballroom D)

06 Jun 18
1:45 PM - 2:15 PM
Convenience reigns in shoppers’ minds. The desire to meet their terms and timetables has more e-retailers testing and expanding store-based p... More...

Build Trust Through Meaningful Connections and Get a Customer for Life (Skyline Ballroom E)

06 Jun 18
1:45 PM - 2:15 PM
People buy from people and companies they know and trust—and trust isn’t built buying keywords. In this session, Jana Francis, founder ... More...

Global Opportunities: Where to Go and How to Do It, Now (Skyline Ballroom C)

06 Jun 18
1:45 PM - 2:15 PM
The decision to ‘go global’ is not one to take lightly. But selling internationally online, when done well, can be lucrative. In this s... More...

How to Launch a New Brand on Amazon in 6 Months (Skyline Ballroom B)

06 Jun 18
1:45 PM - 2:15 PM
It’s pretty well-established that consumers begin their search on Amazon, so it’s no surprise that’s where new brands start, too.... More...

How to Stay on Top of Operations when Selling Everywhere (Skyline Ballroom A)

06 Jun 18
1:45 PM - 2:15 PM
E-retailers today manage sales coming from a multitude of channels—such as their own sites, online marketplaces and drop ship partners. Keepi... More...

Break

06 Jun 18
2:15 PM - 3:15 PM
Break in the Exhibit Hall. More...

Break

06 Jun 18
2:15 PM - 3:15 PM
Break in the Exhibit Hall. More...

Break

06 Jun 18
2:15 PM - 3:15 PM
Break in the Exhibit Hall. More...

Break

06 Jun 18
2:15 PM - 3:15 PM
Break in the Exhibit Hall. More...

Break

06 Jun 18
2:15 PM - 3:15 PM
Break in the Exhibit Hall. More...

Creatively—and Cost-Effectively—Generate Content that Drives Conversions (Skyline Ballroom E)

06 Jun 18
3:15 PM - 3:45 PM
Content marketing is one of the most effective ways to cultivate organic traffic and improve SEO. In this session, attendees will learn how to deve... More...

Ensuring Security in a Less-Than-Secure Environment (Skyline Ballroom A)

06 Jun 18
3:15 PM - 3:45 PM
Online retailers can’t be lackadaisical about the risk data breaches that expose shoppers’ personal information can pose to their busin... More...

Profitability: The Marketplace Conundrum: Short-Term Sales Versus Long-Term Value (Skyline Ballroom C)

06 Jun 18
3:15 PM - 3:45 PM
Finding customers at scale online has become more challenging, and some retailers and brands are turning to marketplaces to help them increase top-... More...

Shopping and Serotonin: How to Master the Online Experience (Skyline Ballroom B)

06 Jun 18
3:15 PM - 3:45 PM
There's a reason the most popular apps are in gaming and entertainment. Users demand an engaging experience time and again. Traditional ret... More...

Think Mobile Go Local: Digital Ads that Escort Shoppers into Your Store (Skyline Ballroom D)

06 Jun 18
3:15 PM - 3:45 PM
As retailers rethink their entire value proposition to be mobile first, opportunities emerge to go beyond the click and measure offline activity, s... More...

Google and Facebook and Snapchat, Oh My! Where and How to Spend Your Ad Money Now (Skyline Ballroom E)

06 Jun 18
3:45 PM - 4:15 PM
The internet is a vast place and the number of ways you can spend your digital marketing dollars is increasing. This session will bring clarity to ... More...

Profitability: My Company’s Worth How Much? Assessing and Building Your Valuation (Skyline Ballroom C)

06 Jun 18
3:45 PM - 4:15 PM
The question for owners of an online retail business is: How do I maximize the value of my business, whether selling it or raising funds? In this s... More...

Scaling Fulfillment and the Strategic Use of Seller-Fulfilled Prime (Skyline Ballroom A)

06 Jun 18
3:45 PM - 4:15 PM
Many e-retailers start by shipping orders out of their basement or garage, then, as business grows, that setup is no longer sufficient. In this ses... More...

See Now Buy Now – Shoppable Content (Skyline Ballroom B)

06 Jun 18
3:45 PM - 4:15 PM
Long before “shoppable content” entered the vernacular, Rue La La was already doing it, not only via desktop but mobile, too. See a fli... More...

Unlock the Secret to Incentives that are Fair and Fruitful for all Channels (Skyline Ballroom D)

06 Jun 18
3:45 PM - 4:15 PM
The role of sales associates to lift the brand and sales – both online and in store – has never been more crucial. It’s a big tur... More...

BOPIS and RFID and WDIDTS (Why Didn’t I Do This Sooner) (Skyline Ballroom D)

06 Jun 18
4:15 PM - 4:45 PM
When retailers discuss RFID (radio frequency identification) technology, the focus is on inventory management because movements of RFID-tagged merc... More...

Connecting with the Z Generation (Skyline Ballroom E)

06 Jun 18
4:15 PM - 4:45 PM
Gen Z, today’s 20 and younger set, will be quickly coming into their spending years, and it is important to understand how these consumers sh... More...

Mobile Marketing: Key Strategies for Driving Growth (Skyline Ballroom B)

06 Jun 18
4:15 PM - 4:45 PM
Mobile has become an increasingly integral part of the retail customer journey. From pricing research to product browsing to native commerce, mobil... More...

The Real Metric Driving Profitability: Contribution Margin Analysis (Skyline Ballroom C)

06 Jun 18
4:15 PM - 4:45 PM
Determining profitability with the sole yardstick of gross margin uses a blunt instrument for a complex task. Analyzing contribution margin opens n... More...

Want 2 Return, Can U Help? Text Message Customer Service (Skyline Ballroom A)

06 Jun 18
4:15 PM - 4:45 PM
The convenience of text messaging has made it a go-to way to communicate with friends—who talks on the phone anymore, really? Now online reta... More...
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