Digital Dealer Conference & Expo 27

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Sessions (121)

(PART 1 OF A TWO-PART SESSION) Your 2020 CX Strategic Blueprint Starts Here (Room Oceanside C)

19 Aug 19
9:00 AM - 9:50 AM
During this two-part workbook session, you will actually build your own strategic plans with the guidance of two of the industry's most engagin... More...

[Session cancelled] Create Compelling Conversations -- How to Improve the Customer Experience, Drive Appointments, and Increase Sales By Personalizing Your Communication (Room Oceanside E)

19 Aug 19
9:00 AM - 9:50 AM
We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way you treat each customer, and t... More...

[SESSION CANCELLED] VIDEO: YOU Can Do It! -- Master the Art of the "Personal Commercial" (Room Oceanside C)

19 Aug 19
9:00 AM - 9:50 AM
In an uplifting, fun, interactive, multi-media presentation, you will learn the art of the "personal commercial" approach to video produc... More...

Can You Handle the Truth? Unlock the Secrets Inside Your Modern-Day Shopper’s Mind (Room Oceanside B)

19 Aug 19
9:00 AM - 9:50 AM
Can you handle the truth of what your consumers are really looking for? This session will share the video results of a consumer study conducted by ... More...

Do You Know What You Are Really Saying? (Room Mandalay Bay I)

19 Aug 19
9:00 AM - 9:50 AM
Non-verbal communication has a major impact on the perception of a company, employee, brands, and products. In fact, studies have shown that betwee... More...

Drafting a Winning Team: The Five People to Hire and the Five People to Avoid When Filling Your Dream Team With the Right Players to Win! (Room Oceanside F)

19 Aug 19
9:00 AM - 9:50 AM
Join Jon Purdy as he shares the latest best practices on filling your team with the best players for every position. In a near full-employment mark... More...

How to Produce Leads Every Day Using Digital Marketing (Room Oceanside D)

19 Aug 19
9:00 AM - 9:50 AM
During this session, you will learn exactly what lead providers should be doing to keep your sales team and BDC jam-packed with fresh leads. With d... More...

Investment-Minded New Car Inventory Management -- 3 Key Principles for Increasing the Return on Your New Vehicle Investment (Room Mandalay Bay L)

19 Aug 19
9:00 AM - 9:50 AM
Speaker(s): Brian Finkelmeyer
With the decline in new car sales, it’s imperative to have a strategy to overcome these headwinds. This session will help you to put an effec... More...

U.S. New Vehicle Industry Trends and Challenges Going Forward (Room Mandalay Bay J)

19 Aug 19
9:00 AM - 9:50 AM
The session will provide information on key trends in the U.S. new-vehicle industry both historically and looking forward. These trends include whi... More...

What My Mattress in a Box Taught Me About the Future of the Automotive Industry -- Practical Lessons from Rapid Retail Transformations Outside of Automotive Retail (Room Mandalay Bay K)

19 Aug 19
9:00 AM - 9:50 AM
In the span of just a few years, the mattress industry has transformed -- from one that has historically shared a distribution model quite similar ... More...

(PART 2 OF A TWO-PART SESSION) Your 2020 CX Strategic Blueprint Starts Here (Room Oceanside C)

19 Aug 19
10:05 AM - 10:55 AM
During this two-part workbook session, you will actually build your own strategic plans with the guidance of two of the industry's most engagin... More...

8 Principles of Psychology That Motivate Customers to Do Business With You -- How to Influence (and Not Alienate) Your Customers (Room Oceanside D)

19 Aug 19
10:05 AM - 10:55 AM
A salesperson tells customers, “This incentive is scheduled to end this month” - one customer buys, while another client dismisses it b... More...

Changing the Game: Drive Traffic and Save Advertising Dollars Using Premium Domain Names (Room Mandalay Bay K)

19 Aug 19
10:05 AM - 10:55 AM
With hundreds of new top-level domains, today’s online world is brimming with opportunity for the automotive industry. Premium domain names p... More...

Connected Channel: How to Use Actionable Insight from Your Marketing Efforts to Optimize Your Ad Performance (Room Oceanside F)

19 Aug 19
10:05 AM - 10:55 AM
How do advertisers understand how their marketing mix is working together? Is it enough to be beholden to the last click conversion model alone? Co... More...

Connecting Physical and Digital Front Line Ready to Improve Profitability -- Drive High Impact Visibility and Decrease Time-to-Market Through Smart Reconditioning and Merchandising Practices (Room Oceanside E)

19 Aug 19
10:05 AM - 10:55 AM
Speaker(s): Mike Boyd ; Russ Daniels
Disruptor technology is changing the way shoppers interact and buy products. The effects are now being seen in the automotive industry. To adapt to... More...

Digital Trust in the Modern World: How Trust and Transparency Drive Success (Room Oceanside B)

19 Aug 19
10:05 AM - 10:55 AM
How should dealerships operate in the modern digital marketing landscape? Simply put, with trust and transparency. This session will teach you acti... More...

Fixed Ops Advertising Playbook: Mimic Starbucks’ Loyalty Strategy, Steal Back Your Service Defectors, & Boost Service Revenue (Room Mandalay Bay I)

19 Aug 19
10:05 AM - 10:55 AM
Ever wish you could wake up to an influx of brand new service and parts leads waiting for your fixed ops department - every single day? In thi... More...

How to Construct a Hiring Process to Drive Performance and Profitability! (Room Mandalay Bay J)

19 Aug 19
10:05 AM - 10:55 AM
In today’s digital world, communication and flexibility are more important to a dealer’s success than ever before. In this session, you... More...

SEO Voice Optimizations: Prepare for the World of Voice - Chatbots, Voice Skills, and Digital Assistants (Room Mandalay Bay L)

19 Aug 19
10:05 AM - 10:55 AM
No-one thought that cars could be sold online, and yet… in the same way, voice search will soon be disrupting the automotive industry. It&rs... More...

How to Optimize Facebook Ad Campaigns Using Oracle Data (Room Booth 1431 (Inside the Expo Hall))

19 Aug 19
12:00 PM - 12:30 PM
Many dealers saw direct access to Oracle data in Facebook’s Ad platform removed in October 2018. However, this data is still available to use... More...

KEYNOTE ADDRESS: How Human-Centric Brands Win in a Tech Dominated World -- Former VP of Global Digital Innovation for Nike Shares How to Bridge the Gap Between the Physical and Digital to Create Value (Room Keynote Hall)

19 Aug 19
1:25 PM - 2:15 PM
Creativity, imagination, purpose, passion, and courage are indispensable tenants of the brand success that Stefan Olander brought to Nike’s digital... More...

(Part 1 of a 2-Part Session) A Deep Dive Into Automotive CRM: Cut Your Advertising/Marketing Spend by 25% or More by Properly Leveraging Your CRM (Room Mandalay Bay I)

19 Aug 19
2:30 PM - 3:20 PM
Most dealerships overspend by approximately 25% or more when it comes to their marketing and advertising because their team is ineffective with usi... More...

(PART 1 OF A 2-PART SESSION) IDS (Identify, Discuss, Solve) Super Session: Sales Operations (Room Mandalay Bay K)

19 Aug 19
2:30 PM - 3:20 PM
Join leading dealership executives from the #1 Highest Sales Volume eDealer Group in North America for a two-part IDS workshop where you will ... More...

BDC Deep Dive: IDS (Identify, Discuss, Solve) BDC Issues (Room Oceanside D)

19 Aug 19
2:30 PM - 3:20 PM
During this interactive IDS session, as a group, you will collaboratively identify and agree on the most pressing issues within the BDC, which will... More...

Coaching Today's Sales Team -- Four Core Competencies to Improve on Coaching and Development of Your Sales Professional for a Successful Dealership (Room Mandalay Bay L )

19 Aug 19
2:30 PM - 3:20 PM
This session will provide proven sales tools that are designed to improve the results of your sales staff from day one. Concepts are applicable for... More...

Digital Retailing and the Impact on Your Dealership's CRM (Room F&B Hall)

19 Aug 19
2:30 PM - 3:20 PM
Join industry experts Michelle Denogean (Roadster) and Mike McFall (360Converge) as they share a strategy for how to incorporate digital retailing ... More...

Gambling on “Gut-Instincts” is Gutting your Gross! Dive Into Data-Driven Decision-Making for 2020 and Beyond (Room Keynote Hall)

19 Aug 19
2:30 PM - 3:20 PM
Dealerships have access to incredible data assets to help manage operations, but many still default to gut-instinct and out of date industry norms,... More...

How to Accelerate Fixed Ops Profits Through a New Car Sales Slowdown (Room Oceanside C)

19 Aug 19
2:30 PM - 3:20 PM
As new and used car sales continue to level off, and in some markets decline in the U.S., you must pay closer attention to the opportunities in fix... More...

Managing the Digital Customer Experience: A Conversation with Porsche and INFINITI (Room Booth 1431 (Inside the Expo Hall))

19 Aug 19
2:30 PM - 3:00 PM
Most of today’s automotive purchase journey happens online, yet many dealers and brands still think of customer experience as happening prima... More...

Marketing Ecosystems: How to Maximize Your Messaging in the Digital Age (Room Mandalay Bay J)

19 Aug 19
2:30 PM - 3:20 PM
Digital messaging has provided new platforms for turning leads into sales as well as a variety of ways it can be utilized to begin and continue con... More...

Mobile-First Video: The Next Wave of the Mobile-First Digital Evolution (Room Oceanside B)

19 Aug 19
2:30 PM - 3:20 PM
72% of millennials said they don’t rotate their phones to watch videos horizontally, but now video advertising platforms are unveiling mobile... More...

Optimizing Your Agency and In-House Marketing Operations -- Implement a Winning Media Mix Across the Disciplines that Matter Most (Room Oceanside F)

19 Aug 19
2:30 PM - 3:20 PM
While few dealers can afford a cadre of experts in fields like SEO, content and creative, custom video and programmatic digital ad buying, dealers ... More...

Today’s Sale: Managing the Now -- Learn How to Better Manage Every Aspect of a Sale to Ensure the Process Is Done Right the First Time (Room Oceanside E)

19 Aug 19
2:30 PM - 3:20 PM
Today, every dealership has processes and tools in place to handle the before and after of every potential sale. As an industry, we’ve nailed... More...

(Part 2 of a 2-Part Session) A Deep Dive Into Automotive CRM: Cut Your Advertising/Marketing Spend by 25% or More by Properly Leveraging Your CRM (Room Mandalay Bay I)

19 Aug 19
3:35 PM - 4:25 PM
Most dealerships overspend by approximately 25% or more when it comes to their marketing and advertising because their team is ineffective with usi... More...

(PART 2 OF A 2-PART SESSION) IDS (Identify, Discuss, Solve) Super Session: Marketing Investments + ROI (Room Mandalay Bay K)

19 Aug 19
3:35 PM - 4:25 PM
Join leading dealership executives from the #1 Highest Sales Volume eDealer Group in North America for an interactive session where you will&n... More...

[Session cancelled] Stop Using Bad Pickup Lines and Bad Ad Creative; When AI Can’t Help You -- Discover What You Can Learn From Online Dating to Increase Advertising Results (Room Oceanside C)

19 Aug 19
3:35 PM - 4:25 PM
Online advertising is a little like online dating. You start off with answering a few questions about what who you are and what you’re lookin... More...

How a Car Wash Can Increase Profit, CSI, and Reduce Staff (Room Oceanside F)

19 Aug 19
3:35 PM - 4:25 PM
Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance of the traditiona... More...

Level Up: How Dealerships Are Connecting Online Shoppers With Offline Experiences (Room Oceanside E)

19 Aug 19
3:35 PM - 4:25 PM
Navigate the shopping journey of car buyers and how dealers are prioritizing in-dealership experiences based on digital behavior. Digital withi... More...

Online Reviews: More is Not Always the Answer -- 2 Critical Ways to Improve Your Online Reputation (That Work Even Better Than Just Getting More Positive Reviews) (Room Booth 1431 (Inside the Expo Hall))

19 Aug 19
3:35 PM - 4:05 PM
When it comes to reputation management, in some cases the focus is solely on review quantity – how to get more reviews – when if you lo... More...

The e5 Method: A Step-By-Step Guide to Build a Peak Performance Sales Team (Room Oceanside B)

19 Aug 19
3:35 PM - 4:25 PM
Success in today's competitive business environment is no easy task. In this session, Bryan Caison will draw on his 15 years of dealership expe... More...

Think with Google: #NoMoreCoreModels -- Leverage Marketing Automation to Generate 2X the Results (Room Keynote Hall)

19 Aug 19
3:35 PM - 4:25 PM
In the Digital Era where consumer expectations are at an all-time high, the concept of “core models” no longer exists. Today’s co... More...

What’s a Fundamental Digital Strategy in 2019? -- Bust Data Myths and Focus on What's Important (Room Mandalay Bay J)

19 Aug 19
3:35 PM - 4:25 PM
Our industry is changing, we can all agree on that. It seems like every day there is new technology and more data at our fingertips; a new metric t... More...

You Know Nothing: The State of Automotive Digital Marketing According to Game of Thrones (Room Mandalay Bay L)

19 Aug 19
3:35 PM - 4:25 PM
The internet showed up well over 20 years ago and the disruptive effects in the automotive industry are still evolving. This session will present t... More...

Tech Tank (DAY 1): Explore the Latest Tech Solutions (Room Keynote Hall)

19 Aug 19
4:35 PM - 5:30 PM
Join us in the keynote hall for the DD27 Tech Tank competition, presented by Digital Air Strike! During the first of our two Tech Tank competitions... More...

How to Integrate Video in All Areas of Your Dealership (Room Booth 1431 (Inside the Expo Hall))

19 Aug 19
5:30 PM - 6:00 PM
The use of video by consumers, both in terms of sharing social content and watching videos is growing faster than any other type of content. Video ... More...

4 Tips to Conquest & Retain More Customers with Personalized, Cross-Channel Marketing (Room Mandalay Bay J)

20 Aug 19
10:00 AM - 10:50 AM
The customer journey today often includes a variety of devices and channels – and no two customer journeys are the same. Consumers that shop ... More...

Become a True Modern Digital Retail Dealership -- Explore the Next Evolution of the Traditional BDC, Increase Productivity, Cut Expenses, and Improve Employee Retention (Room F&B Hall (Inside the Expo Hall))

20 Aug 19
10:00 AM - 10:50 AM
This session will help you to realize that it is time to close the variable operations BDC departments and bring the digital leads back into the de... More...

Boost Your BDC Productivity and Recession-Proof Your Dealership (Room Mandalay Bay L )

20 Aug 19
10:00 AM - 10:50 AM
This session will share insight to help you improve your business bottom line by selling/servicing more vehicles with techniques that immediately b... More...

Breaking the Linear Sales Process: Using Insights from Every Customer Interaction to Sell More Cars (Room Mandalay Bay I)

20 Aug 19
10:00 AM - 10:50 AM
The number of calls to businesses is expected to hit 162 billion in 2019, according to Marchex. In order to recognize consumer needs and capitalize... More...

CTV, OTT... WTF? Explore the Advertising Benefits, Challenges, & Case Studies (Room Keynote Hall)

20 Aug 19
10:00 AM - 10:50 AM
Speaker(s): Joel Cox ; Joseph Hirsch ; Miles Olson ; Peter Jones
American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers... More...

Facebook Q & A: What’s New and How to Get Better Results with Facebook (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
10:00 AM - 10:30 AM
Let’s face it, there are many options available when creating Facebook Ad Campaigns. From deciding on objective (lead gen. or web click?) and... More...

How to Create an Awesome Dealership Culture -- Hiring, Training, and Promoting Techniques to Create Culture Evangelists, and Boost Employee and Customer Retention (Room Oceanside D)

20 Aug 19
10:00 AM - 10:50 AM
The dealerships today who have people lining up down the street to be hired all share one secret to success: a winning culture. But how do you crea... More...

How to Leverage Your Customer Experience to Amplify Your Marketing Results and Attract More Sales Opportunities (Room Oceanside B)

20 Aug 19
10:00 AM - 10:50 AM
If I had $30K to buy a car, and it did not matter what car I bought... what will your marketing say to get me to your door, and what will your team... More...

How to Sell More Cars in a Click-and-Mortar World: Deliver a Frictionless Experience (Room Mandalay Bay K)

20 Aug 19
10:00 AM - 10:50 AM
In today’s click-and-mortar world, speed and convenience dominate. Two out of three consumers buy products online, then pick them up in store... More...

The Devil is in the Digital -- Comprehend the Complex Landscape of the Automotive Digital Marketing World, Without Losing Your Soul (Room Oceanside F)

20 Aug 19
10:00 AM - 10:50 AM
Paul Crisci will bring his 30 years of industry knowledge and marketing experience to an informative and entertaining presentation demonstrating ho... More...

The Metamorphosis of Mobility: How It Impacts Your Dealership and What You Can Do to Properly Plan and Compete in This Environment (Room Oceanside C)

20 Aug 19
10:00 AM - 10:50 AM
Consumers are shifting from owning and leasing to an entirely different mindset of transportation between points A and B. This raises questions on ... More...

Unleash Your CRM Superpowers -- Ignite Strong Utilization to Drive Success (Room Oceanside E)

20 Aug 19
10:00 AM - 10:50 AM
While most in the auto retail industry recognize the potential of a CRM, many still struggle to unleash its full power in their dealership. With th... More...

How Dealers Can Use YouTube to Reach In-Market Shoppers (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
12:00 PM - 12:30 PM
Car shoppers might start with a Google search, but more and more shoppers are relying on video to help in the process. More than 40 percent of shop... More...

5 Ways to Win at Customer Service in the Digital Age -- Learn How to Exceed Customer Demands to Drive Customer Satisfaction (Room Mandalay Bay I)

20 Aug 19
1:20 PM - 2:10 PM
Consumer preferences are evolving, forcing a disruptive transformation in the way dealerships sell and service vehicles. Being able to meet, and ev... More...

A Modern Blueprint for Success in Your Internet or BDC Department (Room Oceanside D)

20 Aug 19
1:20 PM - 2:10 PM
In today’s hyper-competitive market, dealers must be set up for success in their Internet or BDC department. If dealers are not maximizing al... More...

Digital Certified Programs & You: How to Get the Most Out of Your OEM Programs (Room Mandalay Bay J)

20 Aug 19
1:20 PM - 2:10 PM
Today, most of your dealership’s manufacturers have some sort of OEM recommended or mandated program for websites, digital marketing, social ... More...

Direct from Pinterest: How to Create Visual Campaigns on Pinterest During Key Life Moments That Resonate & Trigger Vehicle Purchases (Room Oceanside C)

20 Aug 19
1:20 PM - 2:10 PM
Every month, roughly half of new car buyers come to Pinterest to plan their lives. Lives in which vehicles often play a central role. John Gray ... More...

Lessons from Amazon to Avoid Becoming Blockbuster: Explore What Differentiates Best-In-Class Retailers and How to Apply Those Practices at Your Dealership (Room Oceanside E)

20 Aug 19
1:20 PM - 2:10 PM
It’s often said that digital retailing will make brick-and-mortar stores obsolete. But in automotive, that’s not the case. In this sess... More...

Online Reputation Across the Automotive Industry: How Do You Stack Up? (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
1:20 PM - 1:50 PM
Do you know what the average online review score is for a car dealership? How has it changed over the last few years? On average, do Toyota or Hond... More...

Text Messaging: Best Practices & Effective Ways to Drive Customer Engagement (Room Mandalay Bay K)

20 Aug 19
1:20 PM - 2:10 PM
Do you struggle with engagement? Data shows that emails get replied to less than 10% of the time, and it's hard to get people on the phone. Dea... More...

The Future of Retailing: Top Dealers Share Their Must-Have Digital Tools & Tips (Room Keynote Hall)

20 Aug 19
1:20 PM - 2:10 PM
From using A.I. to engage customers 24/7 and responding to leads automatically to building loyalty during the sale and better serving sub-prime buy... More...

WARNING - 6 Data + Privacy Concerns You Must Know - Before Your Dealership's Data Is Compromised & Sold on the Dark Web! (Room Oceanside B)

20 Aug 19
1:20 PM - 2:10 PM
From vendors siphoning off visitor data and lead forms to the pirating of your entire database, perils in today's marketing environment have ne... More...

What to Do When You Can’t Do Everything –– Learn How to Spend Your Ad Dollars in Places That Make the Most Sense for Your Budget and Market (Room Mandalay Bay L )

20 Aug 19
1:20 PM - 2:10 PM
Advertising in today’s market is volatile. People aren’t picking up a newspaper every day or tuning into the same TV channel every nigh... More...

Why Dealers are Turning to Digital Wholesale (and Why You Should, Too) (Room Oceanside F)

20 Aug 19
1:20 PM - 2:10 PM
Traditionally, dealers have not considered their wholesale acquisition and disposition strategies as revenue-generating opportunities, as many of t... More...

3 Core Performance Drivers: Accountability, Culture, and a Mindset of World-Class Service (Room Oceanside C)

20 Aug 19
2:25 PM - 3:15 PM
If you could raise your sales to 700 cars a month by simply changing things right now, would you? Are you willing to open your mind to grow as a pe... More...

Digital Retailing: What it is, What it isn't, and How to Use it to Your Advantage (Room Mandalay Bay I)

20 Aug 19
2:25 PM - 3:15 PM
Dealers looking for digital retailing solutions are oftentimes greeted with conflicting and misleading information that ultimately results in confu... More...

Do More With Less and Drive Greater Impact -- Learn What Steps to Take to Evolve Your Marketing and Measurement Strategies to Achieve Better Business Results with Google (Room Keynote Hall)

20 Aug 19
2:25 PM - 3:15 PM
As competition increases, it’s critical for dealers to do more with less and drive greater impact with the marketing dollars they have. In th... More...

Going Paperless: A Win for Dealers and Customers -- Why It’s Time to Embrace the Paperless Deal (Room Mandalay Bay J)

20 Aug 19
2:25 PM - 3:15 PM
Speaker(s): Andy Mayers ; Emil Banga
Going paperless is a key contributor to increasing efficiency in your sales process. Not only do dealerships save time and money by enabling paperl... More...

How to Gain a Competitive Advantage Utilizing the New Medium - “The New TV” (Room Mandalay Bay K)

20 Aug 19
2:25 PM - 3:15 PM
Most dealers use the same digital data to target the same in-market shoppers while executing the same digital strategies within the same platforms.... More...

How to Save $000s on Facebook Ad Costs -- Create More Advanced Facebook Ad Campaigns on Your Own, Using Dynamic Ads Coupled with Your CRM and Oracle Data (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
2:25 PM - 2:55 PM
Some Facebook ads require ongoing attention and an agency may be a great solution. But for most evergreen ads, there's no reason you can't ... More...

Late Ownership Services… the Real Path to Long-Term Customer Retention! -- How Late Ownership Services Are Key to Avoiding Customer Defection to National Chains, Independent Repair Shops, and Competitor Dealerships (Room Oceanside F)

20 Aug 19
2:25 PM - 3:15 PM
The perception that national chains and independent repair shops are more cost effective for customers is a false narrative. This narrative only ex... More...

The New Revolution of Video Advertisements: Leveraging Dynamic Video to Increase ROI (Room F&B Hall (Inside the Expo Hall))

20 Aug 19
2:25 PM - 3:15 PM
The key to a dealer getting the largest ROI on advertising is identifying the right in-market shoppers. With more and more car buyers consuming vid... More...

The One Word Nobody is Talking about, CREATIVE! From Branding to Retail, Learn What Creative Message to Deliver Across Each Advertising Medium (Room Oceanside D)

20 Aug 19
2:25 PM - 3:15 PM
Your creative messaging is the most important part of any advertising campaign. What is the point of spending all this money on advertising with a ... More...

Who Really Cares About Your Marketing? -- Learn How to Use the Right Data to Create Relevancy and Drive Action (Room Oceanside E)

20 Aug 19
2:25 PM - 3:15 PM
It’s no longer even a small stretch to say that data analysis has become the foundation of modern marketing. It’s the only way for deal... More...

Why BDCs Fail and How to Install Them for Good (Room Oceanside B)

20 Aug 19
2:25 PM - 3:15 PM
From added expense to struggles hiring the right people and failing to improve results, dealers sometimes find it difficult to master the digital l... More...

Why It Pays to Think Like a Customer: Optimizing Your Website in the Age of Digital Retailing (Room Mandalay Bay L )

20 Aug 19
2:25 PM - 3:15 PM
Dealerships are bombarded with new products and tools from vendors on a daily basis, and it can be difficult to determine where to spend your money... More...

A Better Way to Measure Paid Search -- Optimize Your Paid Search Campaigns & Decrease Your Spend by Creating Metrics That Embody 100% of Car Buyers (Room Mandalay Bay K)

20 Aug 19
3:30 PM - 4:20 PM
Averages for paid search are constantly changing and being justified as the new metric of choice. The time on site we wanted in 2012 is different t... More...

Best Practices on Selling Pre-Owned Inventory on Facebook Marketplace (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
3:30 PM - 4:00 PM
Facebook Marketplace is used by one in three people in the U.S. and is gaining momentum as a shopping destination. Are you posting your inventory o... More...

Embrace Audience Planning Strategies with Smart Data to Avoid Spray-and-Pray Targeting (Room Keynote Hall)

20 Aug 19
3:30 PM - 4:20 PM
Dealerships (for good reason) continue to invest more time and energy into non-traditional marketing efforts and allocate heavier budgets each year... More...

Employees Are the Secret Sauce: Is There a Better Way to Attract, Engage, & Retain Them? (Room Oceanside F)

20 Aug 19
3:30 PM - 4:20 PM
This powerful and interactive session includes a discussion of the components needed for the people side of your digital retail strategy. Eng... More...

ESelling in 2019: The New Road to the Sale (Room Oceanside B)

20 Aug 19
3:30 PM - 4:20 PM
Gain a new perspective and mindset that if adopted will allow their salespeople to hunt for business both in person and online by attracting more s... More...

Get Your Customers to Love You 365 Days a Year & Maintain the Highest Star Rating in Your Market -- Learn Tips and Best Practices to Maximize Your Online Reputation Scores (Room Oceanside C)

20 Aug 19
3:30 PM - 4:20 PM
In a digital world our reputation is now measured by ‘stars’ and ’thumbs up,’ but how do we make sure that we get the revie... More...

How to Eliminate "Heat" and Get Customer Retention Above 80% Within 12 Months -- Taking Control of Your Service Department (Room Oceanside E)

20 Aug 19
3:30 PM - 4:20 PM
In your customer’s mind, the average service advisor misleads, lies, and routinely does not meet customer expectations. This is not done thro... More...

How to Harness the Power of Presidential Campaign Marketing to Drive Shoppers and Sales (Room Oceanside D)

20 Aug 19
3:30 PM - 4:20 PM
This session will dive into the major shift in marketing since programmatic channels have become much more sophisticated. People are beginning to e... More...

Marketing Accident Vehicles Online (Room F&B Hall (Inside the Expo Hall))

20 Aug 19
3:30 PM - 4:20 PM
This workshop will discuss best practices when it comes to sourcing, marketing, and selling vehicles that have had an accident or damage. Areas cov... More...

Nuthin’ but a Data Thang: 6 Ways to Immediately Improve Your Facebook Return (Room Mandalay Bay I)

20 Aug 19
3:30 PM - 4:20 PM
Budgets are shifting to social media, but many dealerships are looking at their campaigns and they aren’t happy with their return…or e... More...

The Art of the Digital Deal -- Deliver a Better Buying Experience and More Sales with Integrated Digital Retailing Tools (Room Mandalay Bay L )

20 Aug 19
3:30 PM - 4:20 PM
Speaker(s): Kelly Mulroney
Digital retailing is here to stay. Yet, half of all dealers haven’t adopted digital retailing tools. Others have the tools but don’t ha... More...

The Last Frontier for Gross: The Trade-In! -- Find the Trade-In Boosting Approach That’s Right For Your Dealership (Room Mandalay Bay J)

20 Aug 19
3:30 PM - 4:20 PM
The consumer sourced trade-in is not only the most profitable source of inventory for your businesses, but it is the driving force for your success... More...

KEYNOTE ADDRESS: The Success Equation (Room Keynote Hall)

20 Aug 19
4:35 PM - 5:25 PM
In this session, Mark Tewart will outline the common components of successful dealerships. In addition to what the common components are, Mark will... More...

KEYNOTE: Gear Up for a Big Data-Powered Future (Room Keynote Hall)

21 Aug 19
9:00 AM - 9:50 AM
The automotive landscape has changed dramatically over the past few decades with a generational shift taking place across the automotive market fro... More...

(SESSION CANCELLED) 30 Targeted Video Ad Ideas Your Dealership Needs YESTERDAY. (Room Oceanside B)

21 Aug 19
10:05 AM - 10:55 AM
During this session, you’ll see 30 live Facebook and Instagram video ad examples (currently running) that target VERY specific interests, loc... More...

Create a Frictionless Car Buying Experience -- How to Bridge the Gap Between Online Research and In-Store Buying (Room Mandalay Bay K)

21 Aug 19
10:05 AM - 10:55 AM
The modern car buyer demands transparency and convenience, and the current car buying process needs to change to keep up with these preferences. Th... More...

Do More With What You Have: Leverage the Phones to Combat Margin Compression (Room Oceanside F)

21 Aug 19
10:05 AM - 10:55 AM
Attend this session to learn how to use the phones to battle margin compression by better understanding your marketing leads and how to handle... More...
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